Special edition Hala newsletter hails a ride through time

Dubai's e-hailing taxi service, Hala, is looking back on the remarkable journey of the nation's transport sector

  
Basil Hovakeemian

Basil Hovakeemian

Dubai, UAE : As the UAE gears up for its golden jubilee celebrations, Dubai’s e-hailing taxi service, Hala, is looking back on the remarkable journey of the nation’s transport sector. Hala is honoring the past 50 years by creating a special edition newsletter to showcase the proud history of transportation and shedding light on the UAE’s bold aspirations that promise to shape the future of mobility.

The UAE is home to an intricate public transportation system which includes taxis, water taxis, a driverless metro system, a tram system and a monorail. While residents enjoy seamless transportation and mobility today, in the early days there were only a few vehicles and even fewer roads.

Hala has invited citizens, expatriates and tourists to ride through time in this newsletter which chronicles the first public transport bus in 1968 and the evolution of license plates amongst other milestones, as well as unveiling some of the city’s hidden gems.

Basil Hovakeemian, CEO of Hala said, “In celebration of the UAE’s 50th National Day, we wanted to reflect on some of the biggest transformations seen in the country’s transportation industry and how far it has come. Rooted in humble beginnings, the UAE has evolved tremendously over the last five decades. Whether you’re a tourist, expat or citizen, we know that this has been as much your journey as it has been ours, and as one of the youngest members of the transportation industry, we wanted to take you on a trip down memory lane.  We make no apologies for feeling nostalgic – the journey of this country is a journey like no other, and as you flip through the newsletter we hope it brings a smile to your face, as it has to ours. While we continue to chart the way to our next destination, we’re proud of the journey we’ve made so far and excited about what the future has to offer.”

The special edition newsletter will be distributed across the city, from November 29th till December 5th.

-Ends-

About Hala

Hala reimagines the taxi experience in Dubai, by making the trusted Dubai Taxi available for easy booking, on the Careem app. As the first private-public transportation joint venture, Hala leverages the innovative technology of Careem, along with the unparalleled heritage and infrastructure of the RTA, to offer riders a best in class taxi experience;  with a vision to make affordable travel accessible, and create a better journey for all. Central to Hala’s purpose is the commitment to create value for every Captain, customer and colleague - and a promise to do good. Not just good for business, but good in every way.

www.halaride.com  

Media Contacts:
Maliha Shaikh at Houbara Communications
Email: maliha.shaikh@houbaracomms.com 

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.


More From Press Releases