RTA and Careem's Joint Venture Hala appoints new CEO

Basil Hovakeemian as Chief Executive Officer

RTA and Careem's Joint Venture Hala appoints new CEO

United Arab Emirates: The Hala board is pleased to announce the appointment of Basil Hovakeemian as Chief Executive Officer (CEO), following two years as Director of Strategy and Expansion.  Hovakeemian’s appointment follows top management changes at Careem and Hala, with former CEO, Clemence Dutertre, becoming Vice President of Marketing for Careem, and a Board Director for Hala.

During his previous role, Basil was responsible for the company's strategic direction, realising a vision to bring affordable app booking to the City, and playing a major role in the rapid growth of Hala to a leading position in the market.

In his new role as CEO, Basil will continue to drive the company with a focus on elevating customer experience. He is passionate about empowering people through a culture of trust and autonomy, shaping an environment that brings out the best in people, where innovation thrives.

Holding a Master of Business Administration degree from IE Business School and a Chemical Engineering degree from The University of Washington, Basil has previously headed up product innovation and development for Procter and Gamble across the US, Canada, Europe and MENA regions. He also worked at the global consulting firm, Roland Berger as a Strategic Consultant for government and private sectors, focusing on transportation and technology.

Basil commented, ‘Since launch, Hala has been able to play a central role in connecting our city, providing a seamless and trustworthy booking solution for Taxis in Dubai. I am incredibly proud of our achievements, and I am extremely excited about our potential to bring Hala to more riders and business verticals... to have the opportunity to build from such a platform is a great privilege, and I am confident we will continue to deliver the highest standards our riders deserve, whilst working to ensure our service is accessible for even more journeys.’

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