IMPACT BBDO Group checks in at JA Resorts & Hotels to handle multi-million dirham integrated marketing programme

To secure the business, IMPACT BBDO integrated

03 January 2016
Dubai-based JA Resorts & Hotels announces the appointment of IMPACT BBDO Group to spearhead marketing of its new brand and international hospitality portfolio.

Dubai, United Arab Emirates: IMPACT BBDO Group's brief is to bring to life JA Resorts & Hotels new brand and "heartfelt hospitality" proposition across multiple in-bound markets, and to drive international travellers to new resorts in line withJA Resorts & Hotels aggressive expansion plans across the Middle East, Europeand the Indian Ocean.

To secure the business, IMPACT BBDO integrated the full range of disciplines, creating inspiration and fostering advocacy across all touch points on the JA Resorts & Hotels customer journey. The multidisciplinary team is digitally-led by IMPACT Proximity, and extends across the full marketing mix to advertising, public relations and digital media.

Having commenced in November 2015, the new IMPACT BBDO team's remit extends from the JA Oasis Beach Tower on 'The Walk' across the oceans to the newest upscale resorts in the Maldives and the Seychelles, and encompasses all JA Resorts & Hotels brands, including Bateaux Dubai and the JA Shooting Club.

On the new partnership, David Thomson, Chief Operating Officer of JA Resorts & Hotels, said, "We went to the regional marketplace looking for the most rigorous, value-driven approach to attain our new brand ambitions. IMPACT BBDO Group clearly demonstrated that they could exploit their leadership in fully integrated, digitally-led communications to build the JA Resorts & Hotels brand across multiple geographies. Together, we look forward to delighting travellers as we expand, winning awards along the way."

Speaking on behalf of IMPACT BBDP Group, Dani Richa, Chairman& CEO MEA & Pakistan said: "It is a true privilege to have been selected to work for such an illustrious offering as JA Resorts & Hotels. We are very excited about partnering closely with the JA team of marketers, where we will engage a group of specialists in Digital, CRM, Public Relations & Advertising to deliver the most commercially compelling content for today's super-digital traveller."


IMPACT BBDO is the award-winning MENAPAK network of BBDO Worldwide. Headquartered in Dubai, Impact BBDO has offices in Beirut, Riyadh, Jeddah, Cairo, Kuwait, Abu Dhabi, Algiers, Tunis and Lahore, as well as associates across all other major regional markets.

BBDO's mantra is "The Work. The Work. The Work."  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content.  For nine years in succession, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO has been ranked the most awarded agency network across all marketing communications in The Directory Big Won.  In addition, BBDO has been named Network of the Year at Cannes five times and is currently ranked the world's most Effective Agency Network in the Global Effie Effectiveness Index for the second year.  In 2015, WARC ranked BBDO #1 in its WARC 100 rankings of the world's top marketing companies for the second consecutive year. BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications. 

BBDO is part of Omnicom Group Inc.(NYSE-OMC) ( Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

About JA Resorts & Hotels
Dubai-based JA Resorts & Hotels, owned by the Dutco Group of Companies, is an international hospitality company with over 30 years' experience in managing and operating resorts and hotels. JA Resorts & Hotels employs approaching 2,000 associates across an inspiring portfolio and is proud of its rich diversity of cultures and nationalities.

JA Resorts & Hotels' award-winning portfolio includes the all-suite five-star JA Palm Tree Court and JA Jebel Ali Beach Hotel within the award-winning JA Jebel Ali Golf Resort, which was recently recognised with a Blue Flag certification, showcasing the properties efforts in sustaining its high quality beach. The four-star JA Ocean View Hotel, as well as the deluxe hotel apartments of JA Oasis Beach Tower, are both located along 'The Walk' in Dubai Marina. JA Resorts & Hotels are dedicated in maintaining high standards of sustainability at all properties, with their efforts being rewarded at two of the properties, JA Jebel Ali Golf Resort and JA Ocean View Hotel which have both been awarded a Green Globe Certification. JA Resorts & Hotels portfolio also includes the Hatta Fort Hotel, a secluded getaway located in the mountainous area of Hatta. The company also offers a floating prestige dining experience in the form of Bateaux Dubai on the Dubai Creek. Additionally, Al Sahra Desert Resort Equestrian Centre, the JA Centre of Excellence and the JA Shooting Club. In addition to its UAE based properties, JA Resorts & Hotels extended their offering with two five-star tropical resorts in the Indian Ocean - Enchanted Island Resort in the Seychelles and JA Manafaru in the Maldives. The company's third luxury beach resort, JA Eclipse Beach Resort, is under construction on the East Coast of Sri Lanka and is due to open in the last quarter of 2017.

JA Resorts & Hotels LLC is a limited liability company with share capital of AED 10,000,000 and licensed in Dubai, United Arab Emirates, under Licence No. 230295.

For further information on JA Resorts & Hotels and its luxurious properties, please visit 


© Press Release 2016

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