Ford Direct Markets appoints new Middle East leadership team for its customer service division and Lincoln operations

As of April 1, Nicolas Lory has been appointed as the Ford Customer Service Division (FCSD) Director for Ford Middle East. Prior to this new position, he served as Managing Director for Middle East Lincoln Operations

  
Nicolas Lory

Nicolas Lory

Al Riyadh  Ford Direct Markets has announced two key strategic appointments to its leadership team in the Middle East.

As of April 1, Nicolas Lory has been appointed as the Ford Customer Service Division (FCSD) Director for Ford Middle East. Prior to this new position, he served as Managing Director for Middle East Lincoln Operations. In parallel, Sami Malkawi has been promoted to the role of Managing Director for Middle East Lincoln Operations replacing Nicolas who held the position since February last year.

On this occasion, Ravi Ravichandran, Executive Director – Middle East Operations, Direct Markets commented: “Both Nicolas and Sami have had extraordinary achievements in their tenure with Ford Motor Company. As we maintain business momentum, we are confident that they will continue to excel in their respective roles with their invaluable industry and customer knowledge.”

Nicolas is an automotive veteran with over twenty years of experience who has held various senior positions within the region including Ford Middle East Sales Director, Ford Customer Service Division Market Lead, and Country Manager of Sales, in Saudi Arabia. He will be reporting into PK ‘Uma’ Umashankar, Director, IMG FCSD.

The Lincoln brand will now be overseen by Sami Malkawi as Managing Director reporting to Ravi Ravichandran, Executive Director – Middle East Operations, Direct Markets. Sami has been an integral part of the Lincoln team for the last five years who previously held the position as Lincoln Sales & Ownership Experience Director.

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About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services.  Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com. 

Contacts:
Rania Al-Shurafa
Communications Manager
Middle East
rania.shurafa@ford.com 

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