Amazon goes gold to support children with cancer in the UAE 

Amazon has partnered with ​Make-A-Wish® United Arab Emirates to fulfil children's dreams during Childhood Cancer Awareness Month

Amazon goes gold to support children with cancer in the UAEnbsp;
  • The company’s UAE employees are ‘going gold’ to drive awareness and serve the community as part of global #AmazonGoesGold campaign

Dubai, United Arab Emirates: – This September, Amazon has joined hands with ​Make-A-Wish® United Arab Emirates for Childhood Cancer Awareness Month to grant wishes to children with cancer, leveraging its scale to support the community. The company is also hosting an employee engagement programme during the month to raise awareness for the cause as part of the global Amazon Goes Gold campaign.

By partnering with ​Make-A-Wish® UAE, a foundation that aims to enrich the lives of children with critical illnesses, Amazon is helping fulfil the wishes of children undergoing cancer treatment. Globally, Amazon Goes Gold helps fund paediatric cancer research[2]. Since 2017, the company has donated $11 million worldwide to more than 150 paediatric oncology programmes and is donating more than $5 million to seven leading cancer research institutions around the world in 2021.

Prashant Saran, Director of Operations for Amazon MENA said: “As part of Amazon’s long-standing commitment to work alongside local community partners to do good every day, we are determined to make better, do better, and be better for our customers, our employees, and the world at large.[3] Success and scale bring broad responsibility, and our partnership with Make-a-Wish UAE enables us to help bring smiles to the faces of children who are battling cancer. At Amazon, we lead with empathy, educating and empowering our employees with the knowledge required to make a difference.”

Hani Al Zubaidi, Chief Executive Officer of Make-a-Wish® UAE said: “We exist for one reason: to grant magical wishes to enrich the lives of children, including those suffering from cancer. Cancer remains the number one cause of death by disease for children, and we are proud to work with Amazon to make little ones’ wishes possible.”

Hundreds of Amazon employees in the UAE are commemorating Childhood Cancer Awareness Month as part of #AmazonGoesGold, as they raise awareness about paediatric cancer and encourage others to join the battle. Donning a golden ribbon this September, the international symbol for all forms of cancer affecting children and adolescents, Amazonians honoured the resilience of cancer patients. Moreover, Amazon’s Gold Quiz was organised to debunk common myths that may prevent the integration of children with cancer into society. The quiz also shed light on the efforts of global organisations to find a cure and increase survival rates.


About Our Operations

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About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit and follow @AmazonNews.

About Make-A-Wish Foundation

Make-A-Wish Foundation® UAE is a non-profit organization.  We are an affiliate of Make-A-Wish ® International. Licensed by Ministry of Community Development UAE, Make-A-Wish Foundation® UAE has granted more than 4,900 wishes for more than 51 nationalities since 2010. We grant the wishes of children between the ages of 3-18 with critical illnesses to enrich the human experience with hope, strength and joy.


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