The Africa Cup of Nations is the main international men's football competition in Africa, and the biggest and most important sports competition on the African continent.
APO Group (www.APO-opa.com), the leading Pan-African communications consultancy and press release distribution service, heads a consortium of world-leading content production and distribution partners who have joined forces to promote this prestigious event, and showcase it to audiences in Africa and all over the world.
Together with Getty Images, the world leader in visual communications, and Eurovision, the television network supervised by the European Broadcasting Union (EBU), APO Group will manage all media coverage during CAN 2023, including the production, distribution and monitoring of text, photos, videos and soundbites.
All content produced and distributed by the consortium will help to increase the visibility of CAN’s sponsors by bringing unprecedented international exposure and attention to an event that is steeped in African history.
Côte d’Ivoire’s hosting of CAN 2023 comes almost 40 years after they first held the competition back in 1984. A lot has changed in the country since then. The capital, Abidjan, is now a thriving, cosmopolitan city of more than 6 million people. Seven other cities around the country will host matches, and the whole tournament will be built on quality infrastructure and a renowned sense of hospitality.
The consortium led by APO Group will look to build on this by shining a light on Côte d’Ivoire itself, as well as the elite sport taking place. The three companies in the consortium have a rich history in packaging and delivering sporting content that captures the imagination of people all over the world.
APO Group is the Pan-African Public Relations agency of FIFA, Rugby Africa, the NBA, the Basketball Africa League and work with many other prominent sporting organizations.
Getty Images photographers have been covering the world’s largest sporting events for decades. Getty Images is the photographer or official photographic partner of more than 80 of the largest sports, league and club bodies in the world, including FIFA and the International Olympic Committee (IOC).
Eurovision is the premier choice of media service provider for many media organizations and sports federations in the world, producing and broadcasting live sporting events, current events and entertainment from around the world, on all platforms.
"I’d like to thank Mr Amichia for a warm welcome and a productive meeting,” said APO Group Founder and Chairman, Nicolas Pompigne-Mognard. “As a proud African organization, APO Group is committed to the President of Côte d’Ivoire and the people of Côte d’Ivoire. We will do everything we can to make sure the African Cup of Nations is an international success, and this beautiful country gets the opportunity to shine on the world stage.” Distributed by APO Group on behalf of APO Group.
About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading pan-African communications consultancy and press release distribution service. We assist private and public organisations in sharpening their reputation and increasing their brand equity in target countries across Africa. Our role as a trusted partner is to leverage the power of media and build bespoke strategies that enable organisations to produce a real, measurable impact in Africa and beyond. The trust and recognition granted to APO Group by global and multinational companies, governments, and NGOs inspires us to continuously enhance our value proposition within Africa to better cater to our clients’ needs. Among our prestigious clients: Facebook, Dangote Group, Nestle, GE, NBA, Canon, Coca-Cola, DHL, Marriott Group, Ecobank, Siemens, Standard Chartered, Orange, Jack Ma Foundation, African Development Bank, World Health Organization, Islamic Development Bank, Liquid Intelligent Technologies, Rotary International, Kaspersky, Greenpeace…
Headquarters: Lausanne, Switzerland | Offices in Senegal, Dubai and Hong Kong
For further information, please visit our website: https://www.APO-opa.com
© Press Release 2021