Royal Enfield 650 twins launched in the UAE

Bookings to open on January 15, 2019 and motorcycles to be on display at dealership in Dubai starting February 2019

Dubai: Following an enthusiastic reception from the world's press at the recent global launch of all-new Continental GT 650 Twin and Interceptor INT 650 Twin mid-sized motorcycles, its recent European launch at EICMA 2018 and following the launch at the Melbourne Moto Expo, Royal Enfield is delighted to bring the full-production versions of the motorcycles to riding enthusiasts in the UAE.

The Interceptor INT 650 and the Continental GT 650 will be on display at the Royal Enfield exclusive store and dealerships in Dubai starting February 2019 and booking will begin from January 15, 2019. The Royal Enfield Twins 650 motorcycles will come with a 3-year warranty and Roadside Assistance service. These motorcycles will also come with a wide range of Genuine Motorcycle Accessories that will have a 2-year warranty.

Addressing the press conference at the Royal Enfield exclusive showroom in Dubai, Mr. Arun Gopal, Head- Business Markets - Europe Union (EU) and Latin America, said, “The UAE is amongst the first ten markets where the Royal Enfield 650 Twins have been launched and we are extremely thrilled to bring these accessible, evocative and fun motorcycles here. Royal Enfield continues to invest in the market potential of the UAE which has seen an increasing demand for classically- styled motorcycles which provide pure motorcycling joy. Now with the launch of the Royal Enfield 650 Twins, riders can have all more fun on city roads and on highways alike.”

Launched here today, these motorcycles are priced AED 19,999 onwards for the Interceptor INT 650, and AED20,399 onwards for the Continental GT 650, for the Standard colourways, making these motorcycles a perfect blend of authentic appeal, contemporary fun ride experience, and accessibility. It was in 2015 that Royal Enfield opened its first exclusive store in Dubai and showcased its entire motorcycle, apparel and genuine motorcycle accessories range.

Royal Enfield partnered with RK Globals’ subsidiary - Avanti Automobile Trading. RK Globals, established in 2004, are the importers, distributors & retailers of automobiles and automobile components with over 15 years of experience in creating markets for leading motorcycle manufacturers. They are also the distributors of several global automobile brands in the light and heavy commercial vehicle segment. Located in Al Quoz Industrial Area 4, Dubai, the 2000 sq. ft full service store is designed as per Royal Enfield’s brand new retail format that showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience. 

The UAE is now amongst the first ten markets where the Royal Enfield 650 Twins motorcycles have been launched. The Interceptor INT 650 and the Continental GT 650 have been developed after tens of thousands of kilometers of road and track testing on parts, aggregates and motorcycles, the production motorcycles are now rolling off the line and ready to be shipped across International markets in a phased manner as part of the marque's global expansion programme.

Commenting on the retail launch of the Interceptor INT 650 and the Continental GT 650 in the UAE, Mr. Arun Gopal, Head- Business Markets - Europe Union (EU) and Latin America said, “We’ve been on an exciting journey for over a decade in the International markets and believe that we are excellently poised to grow the mid-weight motorcycling segment globally. We have invested in our capabilities, and in building an ecosystem of pure motorcycling lifestyle through gear and apparel, events and other new formats. The launch of the 650 Twin motorcycles adds many more miles to this journey, and is the perfect opportunity to further our ambition of growing the leisure motorcycling market across the world. Keeping these motorcycles accessible is a key objective for us to bring in new people to the Royal Enfield way of pure motorcycling lifestyle. We strongly believe that the 650 Twins will be an attractive, evocative motorcycle for our customers in the UAE.”

At the heart of every Royal Enfield Continental GT 650 Twin and Interceptor INT 650 Twin, however, is the built-in fun factor provided by each model's special combination of an agile chassis (developed at the marque's UK Technology Centre with legendary sports motorcycle frame builder Harris Performance) and a simple but state-of-the-art air-cooled, 650cc engine producing a punchy yet user-friendly 47 horsepower.

In addition to emitting a gorgeous exhaust note, the engine offers ample pulling power across wide RPM range to make the motorcycle unfussy to ride in urban traffic and exhilarating on the open road - meaning the Continental GT 650 and Interceptor INT 650 offer the perfect motorcycling package for both experienced and novice owners across daily rides and longer excursions.

The Continental GT 650 will appeal especially to sportier riders with its optional single seat, sculpted fuel tank, rearset footrests and race-style clip-on handlebars, all of which have been ergonomically designed to remain comfortable in the city, on the highway or on the twisting back roads where the motorcycle really comes alive.

The Interceptor INT 650, on the other hand, harks back to Royal Enfield's 1960s twins through its teardrop tank with traditional knee recesses, comfortable, quilted dual seat and wide, braced handlebars reminiscent of the street scrambler style that emerged in '60s California. Its comfortable and commanding riding position make the Interceptor both fun and practical on all types of terrain, from curving coastal roads to the urban jungle, for eading out of town two-up or for cruising down to the beach.

#RoyalEnfieldTwins #Interceptor650 #ContinentalGT650 #RoyalEnfield #PureMotorcycling #RidePure

-Ends-

About Royal Enfield:

The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 50% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.

Royal Enfield’s product line‐up in India includes the Bullet, Classic and Thunderbird models in 350 and 500cc displacement along with Continental GT 535cc café racer and the purpose-built Himalayan powered by the new LS410 engine. Royal Enfield operates through 17 company-operated stores and 705+ dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia.

Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.

For more information about the Royal Enfield Twins, visit: https://www.royalenfield.com/motorcycles/twins/

To know more about Royal Enfield, the motorcycles, marquee rides and other initiatives, visit: http://royalenfield.com

Be a part of one of the largest communities of motorcycling enthusiasts; like Royal Enfield on Facebook

https://www.facebook.com/RoyalEnfield; Follow @RoyalEnfield on Twitter

For media queries, please contact:  

Rasheed Palliyalil

Watermelon Communications

Dubai, UAE

Phone: +971 4 2833655

Email: rasheed@watermelonme.com

For sales enquiries, please contact: 

Felix George

Royal Enfield

Avanti Automobile Trading

#1, DIB Warehouse Complex

Al Quoz Industrial Area 4

Dubai, UAE

Phone: +971 4 321 7480

Email: enfield@rkglobals.com

© Press Release 2019