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Inline with "year of giving initiative" launched by HH Sheikh Khalifa bin Zayed Al Nahyan
UAE - aswaaq, the leading supermarket and community malls chain, has announced its support for the ‘Year of Giving’, an initiative declared by His Highness Shaikh Khalifa Bin Zayed Al Nahyan The President of UAE for the year 2017. The company has launched six philanthropic initiatives for both customers and employees, which aim to foster a spirit of giving, benefitting the community.
To be Launched in the first day of Ramadan, aswaaq’s six giving initiatives will be channeled to the community through two key UAE charity Societies : Dar Al Ber Society, one of the emirate’s oldest charities which supports over 18,000 regional and international projects; and Bait Al Khair Society, a humanitarian society which provides aid to those in need in the UAE.
the new charity initiatives are part of the company’s ongoing focus on its corporate social responsibilities and dedication to engaging with local communities across the emirates. . With six ways to donate their time, money or essential groceries during 2017, aswaaq is offering its staff and customers more choices than ever when it comes to making a difference:
‘The Basket of Giving’ will see 2000 food baskets, packed with essential supplies, distributed to needy families across the emirates.
‘The Fils of Giving’ gives aswaaq customers the opportunity, all over the year, to donate the small denominations (fils) of the change from their shopping bill to charity.
‘The Hour of Giving’ will see aswaaq employees donating a total of 10,000 hours to community activities which benefit society.
‘The Box of Giving’ contains four different items (water, cake, fruit and juice) for just AED1. where the sales of Box of Giving will be donated to charity.
‘The Dirham of Giving’ highlights key aswaaq products where AED1 will be donated by aswaaq for every item bought of each key product.
‘The Voucher of Giving’ is a discounted aswaaq voucher, which customers can purchase and donate to a needy individual .
“We are keen on supporting all the Government initiatives and offer our full support to the Year of Giving 2017, fulfilling the vision of His Highness Shaikh Khalifa Bin Zayed Al Nahyan The President of UAE” says Mr. Yousuf Sharaf, The Chief Executive Officer of aswaaq. “By offering a range of ways to get involved in charitable giving, we hope that our customers and staff are inspired to take part in the Year of Giving for the benefit of the community and the wider society.”
“We are delighted to partner with aswaaq for the Year of Giving 2017,” said Mr. Hisham Ahmed Al Zahrani, Deputy Director Social Service at Dar Al Ber “ aswaaq shares many of our values as we encourage UAE residents to come together as a community and create a better society for all. By donating their time and money as part of this initiative, aswaaq customers can be confident that their donations will make a real difference to those in need.”
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About aswaaq:
Envisioned as a world-class retailer in the region, aswaaq is a pioneering local brand delivering top-quality in a friendly shopping environment. aswaaq owns and operates several small- and medium-sized community malls, in addition to supermarkets and marts that sell high-quality produce, food and consumer goods.
aswaaq malls are located at the heart of large communities, with supermarkets surrounded by retail shops that meet the diverse needs of shoppers. aswaaq supermarkets also provide online services with home delivery. aswaaq’s loyalty program Wafa provides upto 10% cashback on monthly purchases, in addition to several other benefits and offers enjoyed by program members of 195 nationalities.
Supporting entrepreneurship and Community initiatives are two of aswaaq’s main pillars. Nearly 30% of aswaaq outlets within the community malls have been leased to members of Dubai SME. ‘Fils for Charity’, which allows customers to donate the remaining fils to charitable organisations, is among its most successful initiatives. In addition, Endowment initiative by allocating a % of its private label demonstrates aswaaq dedication to support the local community and ited focus on corporate social responsibility.
aswaaq is HACCP, ISO 9001:2015, ISO 14001:2015 and OHSAS 18001:2007 certified. In 2009, aswaaq won a bronze Design Lion at the Cannes Lions International Advertising Festival. In 2013, aswaaq was awarded the Dubai Quality Appreciation Certificate and ranked 12th among Best Companies to Work For in the Middle East. For 2014, 2015 and 2016, aswaaq has been voted a Superbrand.
aswaaq currently owns and operates seven community malls and nine supermarkets located in Nad Al Hamar, Al Mizhar, Al Warqa, Al Rigga, Al Sufouh, Umm Suqeim, Al Bada, Al Barsha South, and Mirdif, in addition to Three marts in Hatta, Greens and Al Barsha I.
For more information about aswaaq, please visit its official website on: www.aswaaq.ae
For more information about aswaaq, please contact:
Hashem Awamleh
PR Manager, O2 Marketing Communication
Mobile: +971 56 102 7226
Email: Hw@O2.ae
© Press Release 2017
