Friday, Sep 11, 2015
Dubai:
The Ritz-Carlton Company said it has unveiled a newly designed brand logo and brand voice that will be implemented across all guest touch points over the next year.
The move to clarify, simplify and amplify the luxury brand’s identity comes after a decade of brand evolution and has been created to purposefully maintain the iconic luxury hotel company’s position with a new generation of guests globally. This is the first time in the 32 year history of The Ritz-Carlton that any changes have been made to the revered lion and crown.
Staff Report
Gulf News 2015. All rights reserved.
