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- Over 5 billion views a day are driven by content of over a minute, of which ‘vlogs’ are a clear favourite
- Celebrating this success is the #DiscoverMyWorld vlog style content by the likes of Rashid Al Habtoor, Azza Zarour, Hadeer Hameed, Ali Khaled and Mohamed Gamal showcasing a day in their lives
Riyadh, KSA : Since launching the option for longer-form content on the platform, TikTok has seen a rise in ‘vlog’ style videos with an average length of 2.14 minutes, allowing users more time to be creative and changing the way the community interacts on TikTok. To celebrate the expanded format and the diversity that makes the MENA region unique, top regional creators on TikTok are giving followers a sneak peak into their daily lives through #DiscoverMyWorld.
Regionally loved presenter, singer and actress Azza Zarour, fashionista Hadeer Hameed, cutting edge content creator Ali Khaled, football freestyler Mohamed Gamal and leading CEOs and national business of note such as Rashid Al Habtoor will be getting on board. The creators will draw back the curtains and invite users to join them on a day in their action packed lives, made possible through the flexibility of creativity and content formats on TikTok.
The latest vlog-style videos span across multiple verticals, including educational, inspirational and entertaining videos, with over 5 billion daily views racked up globally for content lasting a minute or longer. Across the world, vlogs account for one in five of all longer form content, as users aim to create closer connections and share their worlds with one another.
#DiscoverMyWorld debuts regional celebrities and top creators including Rashid Al Habtoor and Saif Belhassa to showcase their intriguing lives, as they take on work, day to day activities at home, dining out and unwinding. On a global front, celebrities such as The Rock, Heidi Montag, Daniel Mac and Salem Mitchell will all be getting on board to invite users to join them on a day in their lives. The move will take TikTok communities on a journey of discovery, as storytelling in this format continues to bring people together.
Hany Kamel, Content Operations Director at TikTok MENA commented, “At TikTok, we are continuously committed to enhancing our platform experience based on the needs of our community. It has been a pleasure to see the quality of inspirational longer form content over the past months, and we want to continue to encourage users to connect in new ways and maximise the creative tools available. Through #DiscoverMyWorld, we are celebrating the diverse community in the MENA region by inviting top creators and regional personalities to share a glimpse into their daily lives, thereby bringing them closer to their followers. We are eager to see how our users continue to champion creativity and showcase their authentic selves through the longer form content possibilities, opening them up to limitless possibilities."
Catch the region’s favourite celebrities living their days in their way through #DiscoverMyWorld
- Rashid Al Habtoor
- Azza Zarour
- Hadeer Hameed
- Ali Khaled
- Mohamed Gamal
To find out more about the long form content options, visit the announcement on the TikTok News Room.
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About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.
TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
Media Contact - TikTok: Weber Shandwick MENAT
Varsha Muckatira - vmuckatira@webershandwick.com - +971 55 265 4265
Media Contact – TikTok MENAT
Rawan Khalifa – rawan.khalifa@tiktok.com - +971 56 693 2183
© Press Release 2021
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