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Abu Dhabi: Experience Hub, the trade and promotion arm of one of the world’s fastest growing leisure and entertainment hubs, Yas Island Abu Dhabi, and Etihad Holidays, the destination and leisure management arm of Etihad Airways have signed a Memorandum of Understanding (MoU) to enhance Abu Dhabi’s positioning as a leading global destination for leisure and cultural experiences.
The MoU outlines how the two organisations will collaborate to increase awareness and visitation to Abu Dhabi as well as improve the overall guest booking experience and drive longer lengths-of-stay.
The agreement between Experience Hub and Etihad Holidays also aims to increase layover and stopovers in the capital, with a keen focus on key markets including the GCC, Europe, India and China. Additionally, the MoU includes essential collaborative tactics such as trade events and annual familiarisation trips to highlight Abu Dhabi’s world-class leisure and cultural offerings; as well as developing and facilitating destination and product awareness workshops.
Commenting on the landmark agreement, Experience Hub’s General Manager Liam Findlay said: “This MoU strengthens our existing ties with an already esteemed partner and valued stakeholder. Collaborating with Etihad Holidays not only allows us to further align in support of the UAE capital’s plans to enhance its global reputation as per Abu Dhabi Vision 2030; but this agreement also enables us at Experience Hub to further curate and adapt initiatives to enhance Yas Island Abu Dhabi’s positioning as a globally relevant leisure and entertainment hub.”
“By combining Yas Island’s growing portfolio of attractions and experiences and extensive calendar of events with Abu Dhabi’s rich history and cultural scene, including attractions such as Sheikh Zayed Grand Mosque, Louvre Abu Dhabi, and Qasr Al Watan, we can collectively showcase all that this great destination has to offer.”
Hareb Almuhairy, Senior Vice President Destination and Leisure Management, Etihad Airways said: “We are very excited to enter this agreement with Experience Hub which will further highlight and promote Abu Dhabi as a remarkable tourist and leisure destination. The number of world-class, entertainment and leisure venues in the city is rapidly increasing, in particular on Yas Island, and we look forward to welcoming more and more visitors to this great emirate very soon.”
In addition to the hand-in-hand efforts to promote Abu Dhabi, Etihad Holidays and Experience Hub will also concurrently bundle and sell each other’s products. Experience Hub's compelling holiday packages combine stays and experiences in the UAE capital with Yas Island’s award-winning and world-class attractions and events. Abu Dhabi visitors’ leisure and entertainment itineraries will also be enhanced with Etihad’s Hala Abu Dhabi Tours and excursions to iconic cultural attractions in the UAE capital.
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About Experience Hub
Experience Hub is the trade and promotion arm for one of the world’s fastest growing leisure and entertainment destinations - Yas Island Abu Dhabi. Through its network of local, regional and international offices, the company works with travel partners to design holiday packages that provide the best entertainment value for travellers to the UAE. Based in Abu Dhabi, Experience Hub brings together expert travel and tourism professionals to manage its wide reaching trade network. The company currently operates offices serving the GCC, India, China, Europe and the CIS markets.
For more info, please visit: www. experiencehub.com
About Yas Island
Yas Island is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers holiday makers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a links golf course, exciting water and motor sports, and the most enjoyable musical and family events… all within the 25 sq. km Island. Today, Yas Island is home to the record-breaking CLYMB Abu Dhabi, the Warner Bros. World™ Abu Dhabi, award-winning theme parks Ferrari World Abu Dhabi and Yas Waterworld, Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIXTM), Yas Marina, Yas Links golf course, Abu Dhabi’s largest mall, more than 160 dining experiences, seven hotels, and indoor and outdoor concert venues - all of which are complemented by a range of visitor services that connect all attractions to one another.
For more info, please visit: www.yasisland.ae
About Etihad Airways:
Etihad Airways, the national airline of the UAE and a division of the group, was formed in 2003 and quickly went on to become one of the world’s leading airlines. Etihad Airways flies to over 84 destinations with a fleet of 100 Airbus and Boeing aircraft, serving 17.8 million passengers and carrying 682,100 tonnes of cargo in 2018. In recent years, the organisation has received numerous awards for its superior service and products, cargo offering, loyalty programme, aviation training and Maintenance, Repair and Overhaul (MRO) service.
Etihad Holidays is a division of the Etihad Aviation Group that offers a comprehensive range of holiday packages to Etihad Airways destinations providing a complete travel packages including fly-drive, car rental, special tours and cruises.
Experience Hub MEDIA CONTACTS
Laila Rihawi / lrihawi@experiencehub.com / +971 (0) 2 497 9064
Zoe Cusi / zoe.cusi@fourcommunications.com / +971 (0) 55 941 6684
ETIHAD MEDIA CONTACT:
Duty Media Officer, Etihad Aviation Group
Tel: +971 50 818 9596
Email: dutymediaofficer@etihad.ae
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