Dubai, UAE - Bee’ah, the Middle East’s sustainability pioneer, is the ‘sustainability partner’ at the fourth edition of Dubai Design Week, held 12-17 November, with its main hub at Dubai Design District (d3). In line with the company’s vision of improving quality of life and affecting positive change, Bee’ah will demonstrate the potential of sustainable design by supplying recycled materials to create key exhibits. Bee’ah will also be the exclusive supplier of waste management services at Downtown Design, including collection and recycling, through its waste collection and public cleansing division, Tandeef.
In alignment with the Dubai Design Week’s mission of illustrating how smart thinking and innovation can improve economies and society, Bee’ah’s materials will be used in showcase exhibits like Abwab. The company has also commissioned Ammar Kalo to design a unique communal table, out of aluminum logs, which were upcycled to form extrusion bales. Workshops will be held where audiences will learn how sustainable materials, like those produced by Bee’ah, can be integrated into design. In addition to its role as a supporting partner at the Dubai Design Week’s People Planet Profits sustainability conference on 15th November, Bee’ah will also be joining forces with the leading design entity to produce a film on the role of sustainability in design and innovation.
Speaking on Bee’ah’s partnership with Dubai Design Week, HE Khaled Al Huraimel, Group CEO of Bee’ah, said, “We are proud to partner with Dubai Design Week to support a sustainable design strategy that aligns with, and is complementary to, our vision of creating a better quality of life for our people. As an essential part of human existence, design can now be an instrument of change to address and correct our consumptive lifestyles. Through this partnership, we want to highlight how discarded resources can be aesthetically pleasing, valuable, and reintegrated into our economy in interesting ways. We are working with some of the most talented architects in the industry, to create projects that are built with sustainability at the forefront of design.”
Using Bee’ah’s recycled materials, sustainable design aesthetics will be prominently showcased at Abwab, the Dubai Design Week’s central installation. Abwab, which translates to ‘doors’ in Arabic, will be constructed around the theme ‘between the lines’ this year; creating an organic narrative using restored branches and twigs sourced from Bee’ah. Luxury automobile manufacturer, Audi, is also exemplifying sustainability by using rubber tiles from Bee’ah’s Tyre Recycling Facility, to construct its pavilion. These rubber tiles are created by processing discarded tyres, using an advanced cryogenic process.
William Knight, Director of Dubai Design Week, said, “The Dubai Design Week - Bee’ah partnership is full of promise: combined we’re able to demonstrate the power of design and the potential of materials; not just to industry who can soak up the cutting-edge technology Bee’ah has used to make these projects possible, but also to a huge number of consumers visiting Dubai Design Week; exposing them to original ideas and approaches developed by brilliant talent in the UAE.”
Held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice-Chairman of the Dubai Culture & Arts Authority, and in partnership with Dubai Design District (d3) and supported by Dubai Culture & Arts Authority, Dubai Design Week is the region’s largest creative festival. Taking place at locations across the city, this year’s programme will be the most comprehensive to date, with more than 120 companies participating and 230 events taking place, encompassing exhibitions, commissioned installations, awards and competitions, talks and workshops, tours and experiences for design enthusiasts and public visitors alike.
This edition of Dubai Design Week will signify Bee’ah’s third consecutive year of participation at the event. In past years, Bee’ah has worked with renowned architects like KALO, Architecture + Other Things, and Fahed + Architects to create design elements out of recycled rubber, and to supply mattress springs for the construction of Abwab.
-Ends-
About Bee’ah
Bee’ah, headquartered in the emirate of Sharjah, is the Middle East’s leading integrated environmental and waste management company. Creating a sustainable future through creative and resourceful solutions, Bee’ah has pushed the boundaries of environmental innovation and crossed remarkable milestones, to become a force for change across the region. Through revolutionary environmental management practices, systematic waste management, sustainability strategies for key resources and utilization of renewable energy sources, as well as community engagement initiatives, Bee’ah seeks to set a benchmark for sustainability, for cities and communities everywhere.
Contacts:
E-mail: press@beeah.ae
Tel enquiries: +971 6 572 9000
For more information, please visit: http://www.beeah.ae and connect at facebook.com/beeahuae and twitter.com/BeeahUAE
About Dubai Design Week
Dubai Design Week is the region’s largest creative festival, reflecting Dubai’s position as the design capital of the Middle East. The free-to-attend programme is made up of more than 230 events covering design across a range of disciplines including architecture, product design, furniture, interiors and graphic design. An accessible meeting point for the global design community, Dubai Design Week, staged in partnership with Dubai Design District (d3), is a platform for regional design as well as a catalyst for the growth of the creative scene in Dubai. In its 2017 edition, the annual event attracted 60,000 visitors to Dubai Design District alone. The festival’s varied programme consists of design-related events, exhibitions, installations, competitions, talks and workshops.
The fourth edition of Dubai Design Week takes place 12-17 November 2018. Key events include the region’s leading design fair, Downtown Design; Global Grad Show that brings together works from 100 of the most innovative universities across the world; and Abwab, the curated and interactive project containing original design from the Middle East, North Africa and South Asia.
Dubai Design Week is owned and managed by the Art Dubai Group and is held under the dedicated patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice Chairman, Dubai Culture and Arts Authority.
About Downtown Design
Owned and managed by the Art Dubai Group. Downtown Design is held in partnership with Dubai Design District (d3), under the lead support of Dubai Culture & Arts Authority and sponsorship of Audi Middle East. Downtown Design will run from November 13 – 16, as the commercial centerpiece of Dubai Design Week. The fair is open to both trade visitors as well as public. Public visitors are encouraged to download the Dubai Design Week app for complimentary fast-track entry to the fair during public hours. Trade registrations are free of charge. Onsite registration for all public visitors is AED 55 per person. For more details and the full exhibitor list, please visit: www.downtowndesign.com Follow Downtown Design’s social media channels; Instagram, Facebook and Twitter @downtowndesignd #DowntownDesign2018 #DTD2018 #DowntownEditions
© Press Release 2018Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
