07 August, 2016

UAE Homes Are Getting "Smarter by the Second", according to Region's Largest Mobility Reseller

Whether it is remotely switching off the lights and air conditioning to save energy, watching over loved ones while at work to

UAE Homes Are Getting Smarter by the Second, according to Region's Largest Mobility Reseller
07 August 2016
Home Automation Witnessing Rapid Pick-Up Across the Emirates, with Security, HVAC, and Entertainment Services Taking the Lead

Global Smart Home Market Expected to Reach USD 122 Billion by 2022: Industry Report

Dubai, United Arab Emirates - The typical UAE home is witnessing a momentous transformation, according to industry experts, one characterized by the increased adoption of smart technologies - enabling residents to interact with their home in a way they never have before.

Whether it is remotely switching off the lights and air conditioning to save energy, watching over loved ones while at work to make sure they are safe and sound, or checking-in while on holiday to make sure there is no lurking disaster, smart home technologies have added another layer of comfort, convenience, and peace of mind to the way UAE residents manage their households.

According to research firm MarketsandMarkets, the smart home market - classified on the basis of products in lighting, security and access, HVAC, entertainment, healthcare, and kitchenware, is expected to reach USD 121.73 billion by 2022, at a compound annual growth rate of 14.07 per cent per cent between 2016 and 2022.

Fahad Al Bannai, CEO of the region's largest mobility reseller, axiom telecom, believes the GCC - the UAE and Saudi Arabia in particular - will play an important role in this rapid global growth.

"If you look at the population here in the UAE, you see many millennials who are growing into adulthood and starting to have families, yet are still passionate about exploring the world and advancing their careers," said Al Bannai. "Many of them will rely on technology to help them strike that balance between home, work, and leisure. Today's mobile applications, backed by a reliable 4G - soon to be 5G - data network, make it possible to stay connected wherever life takes them."

The country's telecommunications operators, Etisalat and du, have been important enablers of this smart home evolution. The UAE is estimated to have the region's highest per capita smartphone penetration rate, at an estimated 73.8 per cent, according to Google, as well as a wide 4G LTE network that covers 85 per cent of the country's populated areas.

In addition to providing a robust data network, both operators are taking their own initiative to help residents embrace smart home technology.

Etisalat offers 'Smart Living', a unified approach to home automation that integrates home monitoring, security, safety, and air conditioning management into one system that can be managed from a smartphone, tablet, or computer.

du is following suit, bringing smart home solutions, ranging from surveillance and monitoring to entertainment automation, to its customers across the UAE through the operator's partnership with PCCW Global, the international operating division of HKT, Hong Kong's premier telecommunications service provider.

axiom telecom, the Middle East's leading reseller of mobile products, now offers a host of smart home solutions, enabling customers to monitor and manage their home - from locking the door to switching off the light -  anytime and anywhere. Mobile controlled IP cameras and sophisticated drones provide users with hi-res photos and aerial footage, ensuring no area goes uncovered.

Integration and user-friendliness is key to encouraging more residents to install home automation and smart home technology, which otherwise might be perceived as an overwhelming complex system of independently functioning parts, says Al Bannai.

"This migration from offline to online home management is an important step in assimilating homes across the UAE into the country's Smart City future," Al Bannai said. "It can help save and conserve energy - thus playing a supplemental role in sustainability. It can significantly raise the quality of life for UAE residents, redefining the way they handle day-to-day tasks. And it can enhance the entertainment experience. The possibilities are endless, but a unified approach through cross-industry collaboration is crucial to making this a positive and valuable experience for the end-user."


About axiom
Axiom was established in 1997 by Faisal Al Bannai and is today the leading multi-brand, multi-channel distributor and retailer of mobile telecommunications devices, accessories and telecom services in the Middle East. 

Axiom's distribution network provides multiple points of access to the end consumer through three principal routes: the retail channel, through a variety of brands and store formats; a micro-distribution channel, for independent stores; and a macro-distribution channel serving wholesalers for domestic and international sales. Axiom has more than 2,500 employees and operates over 600 retail points and reaches over 4,000 points of sale across the Middle East. The Group also has strategic interests in associated companies operating in India and South Africa.

The axiom promise is a commitment to excellent customer service and continuous innovation to ensure customers receive the best ongoing support and advice on a wide range of telecommunications products and services, including:

  • Pick up, repair and delivery

  • 60 Second Data Transfer

  • Express Repair Service

  • Regional warranty

  • Trade In

  • Price Protection Guarantee

  • Expert Salespeople

  • Stand-By Phone During Repairs

  • Damage Insurance (paid service)

  • Mobile Security (paid service)

  • Priority Repair (paid service)

For detailed information, visit

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Media contact
Manal Ismail, Wallis Marketing Consultants, +971 4 390 0387,
Hamzah, Wallis Marketing Consultants, +971 50 7984784,

© Press Release 2016