UAE-based supermarkets and community malls brand aswaaq Retail has announced a five-year expansion plan under which it will be opening new outlets in Abu Dhabi, Al Ain, Sharjah, Ajman and Umm Al Quwain.
The aswaaq retail, which currently has 23 branches in Dubai, will be lauching three more outlets in the emirate by year-end.
On the expansion plan, CEO Franck Rouquet said the move is aimed at tripling the community malls brand's market share by having around 100 stores in the UAE within this period.
"The plan is based on a detailed analysis of current positioning and clear identification of key success factors that will move aswaaq from the current level to a more spread level in future while maintaining the best quality and convenience in line with the vision of being 'benchmarked as a world-class retailer in the region," stated Rouquet.
"Our supermarkets are well known for the loyalty programme 'wafa' that offers the customers up to 10% cash back on monthly purchases," he added.-TradeArabia News Service
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