The board of Salini Impregilo has approved the proposal of "WeBuild" as the new name for the Salini Impregilo Group, which shall be proposed at the next shareholders' meeting.
It is a name that very clearly evokes the company's vision, accompanied by such a strong and direct verb, "build" that represents the DNA of a construction company that builds large complex infrastructure in addition the values solidity, quality and partnership which in the word “we" express the fundamental role played by people and teams, to create a business environment where sustainability and safety play an increasingly significant role, the company said.
These are the characteristics of the new name proposal to reach a new milestone in the evolutionary process of a group that is evermore global, with strong roots in Italy. A growth process created with Progetto Italia and the participation of CDP Equity and of the main financial Italian institutions (Unicredit, Intesa San Paolo, Banco Popolare BPM).
This proposal is the result of a long and detailed analyses concerning the brand's value, international benchmarks and consultations with the most prestigious international companies in the brand identity sector, and a survey engaging both internal and external stakeholders.
This naming innovation is coherent with the group’s will to underpin the solid foundations built over time. The graphic logo with the 5 whirls will, in fact, be kept, it said.
The group's promise for the sector, "to build value", has been kept, linking this definition to the already existing heritage of the brand of Salini Impregilo Group, and its payoff, and the name of the proprietary digital magazine "We Build Value", first published in 2015. A new proprietary font, the "We Build type" font, has also been created, representing the continuous evolution of the Group's brand identity”. The brand, this way, will gain greater strength and will therefore be immediately distinguishable and more innovative.
“Today, is a very important day for me. We are taking another step forward in this significant industrial operation that brings growth - said Salini Impregilo Group CEO Pietro Salini. “The future of this new Group is and must increasingly be connected to a clear mission of industrial growth and must be the result of the union and enhancement of the expertise of everyone. This is very important for a Group like ours with a global mission that competes with the largest international groups to build large complex infrastructure in over 50 countries. A Group that wishes to continue to grow by uniting companies, so that their significant skills in the sector are united to all aspects of safety and sustainability. We wish to be the best possible partners for clients, communities, institutions and territories”. - TradeArabia News Service
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