Egypt supercharges its fitness industry

Cairo – Eyeballing future expansion and an enhanced customer experience, Gold’s Gym Egypt, the leading fitness authority in Egypt & Worldwide, has named Omar Salah as their new Chief Executive officer.

The appointment comes in line with the company’s future expansion plans to fulfil a vision of “Creating a Healthier Egypt”.  It was 20 years ago, their flagship facility in Maadi opened doors and now they have 20 operational branches in Egypt, in which four new branches opened or will be opening in 2017.  

“It was a quite simple decision for me to join Gold’s Gym Egypt, we are changing people’s lives and contributing to society through nutrition, fitness & wellness. I wake up every morning on a mission “to help people achieve their potential through fitness” & think on how to execute our strategy of “building a defensible fitness product that is differentiated by our people, processes and our programming. Over & above, we are the leaders, which means we have a moral obligation to drive the industry to create a healthier country. I am very excited to be onboard and we have lots of innovation coming soon!”

Empowered through a long career in executive management, Salah, has over 20 years of solid experience in sales, operations, and general management for FMCG, Service & Technology industries globally in Egypt, Portugal & United States.

Gold’s Gym is on a mission to help people achieve their potential through fitness and has develop several classes that suits people’s various needs. It is noteworthy to mention, in 2002 Gold’s Gym Academy (GGA) was founded as a pioneer of professional Fitness Educational Academy with solid foundation for health and fitness education, standardized knowledge, techniques, and philosophy. GGA then formed a platform driven from the elite ranks of research, coaching, sports medicine, and other branches of sports, health and fitness sciences.

Proudly, GGA holds the exclusive franchise rights for the International Sports Science Association (ISSA), which is recognized worldwide, and is one of the fitness organization in the United States that is accredited by the Accrediting Commission of the Distance Education and Training Council (DETC).

About Gold’s Gym
Gold’s Gym has been the world’s trusted fitness authority since 1965. From its humble beginnings as a small gym in Venice, California, Gold’s Gym has grown into a global icon with more than 700 locations serving 3 million people across six continents each day. Featuring personalized transformation plans, state-of-the-art equipment, certified personal trainers, diverse group exercise programs and a supportive, motivating environment, Gold’s Gym delivers the most dynamic fitness experience in the industry. Gold’s Gym combines coaching, community and more than 50 years of fitness expertise to help people around the world achieve their potential through fitness.

© Press Release 2017