18 May 2015
Unique commercial light, temperature and shade control solutions save energy and enhance hotel guest experience

Lutron, the global lighting control expert, is launching its innovative lighting, temperature and shading control solutions  - myRoom™ - for the Middle East hotel industry. Lutron works with most of the major hotel groups in the key hospitality markets around the world, including the GCC, providing control systems for guestrooms, public areas, restaurants and amenities such as spas and conference facilities, as well as back of house. The company will launch myRoom at a special hospitality industry presentation in Dubai, on 19th May 2015 at the Four Seasons Resort Dubai.

Lutron is launching its myRoom solutions to meet the need for hotels in the region to reduce energy consumption and manage costs, whilst enhancing guest experience and comfort, by offering a high degree of personal control over the guest room environment. In addition, Lutron solutions utilize guest presence detection to save energy** by turning lights off when a room is unoccupied or initiating HVAC (heating, ventilation, air conditioning) setbacks when a room is unsold.

myRoom™ is a guestroom management system for light, temperature and blind control that integrates with property management and building management systems. The solutions are contemporary-design, energy-efficient control options that help differentiate a property or hotel, where guests can step into a room in which lights and shades automatically adjust to a predetermined welcome scene. Lutron intuitive control solutions also ensure that guests can easily adjust the environment with a touch of a button, allowing tactile and audible feedback, automatic programming, control and comfort. myRoom saves energy, reduces operating costs and increases guest satisfaction and loyalty. Through the options of myRoom prime and myRoom plus, the solution is available for any type of hotel room.

Lutron is already providing lighting control and window systems solutions to some of the leading hotel properties in the region, including the Rosewood Abu Dhabi; The Ritz-Carlton Abu Dhabi; Four Seasons Resort Dubai; The Palace Downtown Dubai; Four Seasons Hotel Doha; and The Regent Doha.

Mr. Shadi Kharouf, Middle East Sales Director for Lutron, said: "Light and temperature control plays a vital role in the overall guest experience of a hotel room and lighting alone typically accounts for 25 per cent of an organization's electricity consumption (source: Carbon Trust). Control of the room environment by the guest - and by the hotel when the room is unoccupied - adds value and significantly reduces energy costs. Dubai is at the heart of the region's hospitality sector and a world class hospitality hub, with World Expo 2020 stimulating further strong growth. When guests stay in Dubai, they expect a very high quality experience and hotels need to deliver this experience elegantly, sustainably and cost effectively and myRoom helps to meet this need."

**Occupancy-based temperature setback can save 10-30% of HVAC energy in hotel guest rooms. Actual savings may vary depending on HVAC system and control types, timeout periods, and occupant usage among other factors. GP Sullivan and J Blanchard. 2012. Guest Room HVAC Occupancy-Based Control Technology Demonstration. Prepared for the U.S. Department of Energy By Pacific Northwest National Laboratory.

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About Lutron Electronics (www.lutron.com/europe)
Founded in 1961, Lutron Electronics is headquartered in Coopersburg, Pennsylvania, in the heart of the Lehigh Valley. From dimmers for the home, to lighting management systems for entire buildings, the company offers more than 17,000 energy-saving products, sold in more than 100 countries around the world. In the US alone, Lutron products save an estimated 10 billion kWh1 of electricity, or approximately $1 billion in utility costs per year. The company's early inventions-- including the first solid-state dimmer invented by Lutron's founder, Joel Spira--are now at the Smithsonian's National Museum of American History in Washington, DC. 

Lutron's European customers include the Bexley Business Academy, One Whitehall Place and Bluebird Garage (London, UK), Planet Hollywood (Paris, France), Four Seasons Hotel (Berlin, Germany), Sheraton (Amsterdam, The Netherlands), and the Guggenheim Museum (Bilboa, Spain).

1 Estimated savings based on Lutron sales; 296kWh annual energy use for residential circuits (a); 2,492kWh annual energy use for commercial circuits (b); 20% savings from dimming (c); a U.S. average electricity rate of $0.11 per kWh (d); estimated greenhouse gas equivalency (e); and the average generating capacity of a coal power plant (d).

  • Computed from energy usage by room type (Source: Navigant. 2002. U.S. Lighting Market Characterization) and surveys of installed room types (Lutron commissioned Ipsos surveys).

  • Computed from 712W per circuit (Lutron project data.) and 3500 annual hours.

  • Lighting Efficiency Technology Report: Volume I. 1999. California Energy Commission.

  • Energy Information Administration (EIA)

  • U.S. annual non-base load CO2 output emission rate, year 2007 data U.S. Environmental Protection Agency, Washington, DC.
  • © Press Release 2015