Wednesday, May 17, 2017
Dubai: Luxury real estate is back to its trending ways in Dubai. And it’s not just happening within the off-plan space.
The year-to-date transaction numbers in Dubai show that ready properties of well above Dh1,000 a square foot were up 35 per cent, while those priced below could gain only 5 per cent, according to data from Reidin-GCP, the consultancy. With the first five months also having developers crank up high-end off-plan launches, it does seem that the wealthy — investor and end-user alike — are picking up Dubai property.
“We opine that as demand for the luxury segment signals a comeback, developers have responded by scaling up the launches.”
Beyond the rarefied air of penthouses, the sales strategy of developers is taking shape — go light on the upfront payments and try and push a major share of payments on handover. At Dubai Creek Harbour, there is a payment plan with 5 per cent upfront and 40 per cent at the back-end, coming from the master-developer. Other developers elsewhere in the city are also going heavy on the incentives. (This is something that was witnessed last year when mid-market property launches were all the craze.) According to Sameer Lakhani, Managing Director of Global Capital Partners, “Offer of generous post-handover payment plans certainly help. Another factor is that in certain areas, luxury prices have fallen into what is perceived as “oversold territory” and investors perceive mean reversion to kick in, implying prices should rise.
“The spike in transactions is also part of an overall market maturation especially as institutional money flows start to increase.”
For Dubai’s developers, any investor return into the high-end space would be welcome news. It would surely help them on their margins, gross and net. And for the big players that would mean pushing gross margins closer or above the 60 per cent mark.
“Developers have always tended to gravitate towards the higher end of the price spectrum in upmarket cycles, capitalising on the higher margins that can be captured,” the Reidin-GCP report states. “They anticipated the current downturn and the greater demand for mid-market units by reducing the number of luxury launches as far back as 2012, reversing the trend in 2016, just as prices began to plateau. “While there is a confluence of reasons for this, we opine that as demand for luxury signals a comeback, developers have responded by scaling up the launches, a trend that we foresee continuing.”
As for investors, “We opine that the luxury segment is getting attractive from a pricing perspective, although the recommendation differs from community to community.”
Factbox: Higher transactions could mean prices could follow same trajectory
* A lot of the current buying activity in Dubai’s residential market stems from a mix of highly visible project launches and backed up by fairly generous incentives from developers. But as each quarter sees fresh gains, could property prices follow higher? “Transactional spikes normally precede price rises,” said Sameer Lakhani of Global Capital Partners. “We are seeing a gradual increase in prices at the mid-end. The increase in activity in luxury indicates a possible bottoming out of prices is underway.”
By Manoj Nair Associate Editor
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