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- No prerequisites required for young Emirati and expatriate students looking to join the industry
- Courses available on weekdays and weekends from 9am – 3pm
Dubai: Dubai College of Tourism (DCT), a training and vocational institution established by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has launched a series of Summer Short Courses for students interested in pursuing a career within the tourism industry. DCT continues to offer innovative educational experiences, designed and conducted by industry expert instructors using interactive and immersive hands-on teaching techniques. The courses range from beginner ‘Principles’ series with courses in retail, marketing, event management and travel agency operations, to intermediate courses in Digital Marketing, Branding and Experiential Marketing hosted under the ‘Master Classes’ series.
Held at the contemporary, purpose-built college facility at Dubai Tourism’s headquarters, located in One Central within the dynamic Dubai World Trade Centre area, the Summer Short Courses will empower students of all levels to succeed in the city’s thriving tourism sector. With no prerequisites required, young Emirati and expatriate students can delve freely into the variety of curated courses offered both throughout the week and at weekends.
Commenting on the introduction of the short courses, Essa Bin Hadher, General Manager of DCT said: “Dubai College of Tourism remains committed to providing high quality, alternative educational opportunities to aspiring individuals who are eager to learn more about the tourism industry. The new short courses have been developed in collaboration with highly esteemed industry professionals to offer a cohesive and well-rounded syllabus, ensuring relevancy in today’s market to allow individuals to enter the industry equipped with the knowledge and skill-sets required to advance in their future careers.”
Registration is now open for the courses, running weekdays and weekends from 9am to 3pm. More details on the Short Courses can be found of the website here and as below:
COURSE TOPIC DATE
Principles in Marketing 3 – 4 July
Principles of Retail 12 – 13 July & 29 – 30 July
INTERMEDIATE
Master Class in Digital Marketing 11 July
Master Class in Branding 14 July
Master Class in Experiential Marketing 17 July
DCT is a vocational education college that is accredited by the Knowledge & Human Development Authority (KHDA), allowing students to gain both academic knowledge and on-the-job experience. With a specially curated curriculum that meets the needs of both students and future employers, DCT courses move away from the traditional academic university programmes to provide a hands-on approach that is unrivalled within the industry – from collaborative initiatives with industry partners to immersive site visits, year-round guest lectures, and DCT’s active internship programme which has been specifically designed to ensure students excel once they enter the industry.
For more information on DCT and its courses available, please visit www.dct.ac.ae
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About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.
About Dubai College of Tourism (DCT)
DCT runs the first-of-its-kind multi-disciplinary educational platform in the region. The College provides foundation, certificate and diploma courses in tourism, hospitality, retail, events and culinary arts through the TVET accreditation framework. DCT aims to be recognised as the premier vocational institution in the region with its courses bridging the gap between in-house training and a full bachelor’s degree, ensuring a steady stream of highly trained tourism professionals for the city. The college is also responsible for delivering fundamental programmes specifically designed for those working within the tourism industry, such as ‘Dubai Way’ (for tourist-facing staff in Dubai) and ‘Dubai Expert’ (an interactive online training tool for international travel agents).
For further information, please contact:
Dubai Tourism
mediarelations@dubaitourism.ae
[+971] 600 55 5559
[+971] 4 201 7631
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