Arab Social Media Influencer Summit kicks off in Dubai

The Arab Social Media Influencers Summit (ASMIS) has begun at the Dubai World Trade Center, with social media influencers from all over the Arab region gathering together for two days of networking, panels, and discussion. The event, organized by the Dubai Press Club, will take place over the 12^th and 13^th of December.

This is the third edition of the summit, which is also shaping up to be its biggest yet. The event features a star-studded guest list, with prominent names such as Lojain Omran, Ola Farahat, Hussain AlJasmi, and perhaps most notably, Her Majesty Queen Rania Al Abdullah of Jordan, who is slated to deliver the keynote address.

“We are delighted to welcome an iconic Arab figure such as Her Majesty Queen Rania Al Abdullah, who is also a well-known character in the field of humanitarian and charitable work with an emphasis on issues related to education and youth development,” said Mona Ganem Al Merri, President of Dubai Press Club and Chairperson of the ASMIS Organising Committee.

The event will also be including talks, or “Dardachat”, given by high-profile influencers. Huda and Mona Kattan, known for their highly-popular makeup brand Huda Beauty, will be talking about their extensive experiences in the field of building a beauty brand. Murad and Nataly Osmann, creators of the famous “#followmeto” project that went viral on Instagram, will also be discussing their influences and inspirations, and talking about their ascent to fame.

Featured panelists include Roaya Saleh; Bahraini restaurateur and founder of Villa Mamas restaurant, who will be sharing her experiences with the restaurant industry, Tracy Harmoush; fitness guru and adrenaline junkie, and Max of Arabia; the half-British, half-American social media star who lives in the UAE and speaks perfect Arabic.