Amazon.com Inc is likely to buy an at least 7 percent to 8 percent stake in India's Future Retail Ltd through an investment arm, CNBC-TV 18 reported, citing sources.

The potential cash-and-stock deal, which is in its final stages, could be worth 25 billion rupees ($338 million) and is likely to be signed in the next two weeks, the channel said.

Earlier this year, media reports said Amazon was in talks to buy a 10 percent stake in Future Retail, competing with tech giant Google and Alibaba-backed Paytm. Future Retail had denied the reports.

The potential deal will be next in a series of acquisitions by Amazon.com Inc in one of the fastest-growing markets in the face of competition from Walmart Inc's Flipkart.

In September, Amazon, along with private equity firm Samara Capital, bought Aditya Birla Group-owned 'More' retail chain for an enterprise value of 42 billion rupees ($568.03 million).

Amazon India and Future Retail did not immediately respond to requests seeking comment.

($1 = 73.9400 Indian rupees)

(Reporting by Sharnya G in Bengaluru; Editing by Gopakumar Warrier)

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