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Contemporary midscale brand will attract new generation of visitors looking for some fun and a little retail therapy
Ras Al Khaimah-based real estate developer and investment company, Al Hamra, has signed a management agreement with Emaar Hospitality Group, to operate the new Rove Hotel at its Manar Mall in Ras Al Khaimah.
Al Hamra which has just completed the first phase of a US$100 million expansion and upgrade of Manar Mall, will begin construction work on the new hotel later this year and is scheduled to be operational in 2020.
The appointment of the contemporary midscale brand, Rove Hotels – developed as a joint venture of Meraas Holding and Emaar Properties PJSC - is strategic, aimed at attracting a new generation of visitors, looking for some fun and a little retail therapy. The 250-room property is designed for the value-conscious modern traveler, who demands reliable, modern and uncomplicated service in a tech-driven environment.
Benoy Kurien of Al Hamra said: “Manar Mall is the leading hub for social, retail and leisure activity in Ras Al Khaimah, and a major draw for the growing number of tourists to the emirate.
“Adding Rove Manar Mall, to our existing offering, will attract an even broader range of visitors, particularly young families, shopaholics, Gen Y and ‘staycationers’. Essentially, it will offer an all-round hospitality, retail and entertainment experience that focuses on fun and value-for-money.”
The rooms, several of them inter-connected to meet the needs of families, will feature TV with a smart media hub for super-charged entertainment, free high-speed Wi-Fi, ultramodern bathrooms, 24-hour boutique convenience store, outdoor pool, sundecks to relax, a 24-hour gym, 24-hour self-service laundromat, luggage store rooms, safety deposit boxes, sofa beds for extra guests, mini-fridge and more.
In terms of food and beverage, Rove Manar Mall will feature The Daily, an all-day restaurant that serves international flavours. The hotel will also offer convenient meeting facilities with the Rove Pit Stop serving as an ideal venue for informal chats and socialising. Guests also have the convenience of late check-out at 2pm.
Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “We are thankful to the Ras Al Khaimah government and Al Hamra for their trust in us in contributing to the emirate’s hospitality sector. The young Rovers of Ras Al Khaimah will have a destination that truly meets their aspirations in Rove Manar Mall.
“In addition to serving tourists, it will also be an ideal stop-over for visitors to the mall as well as for the growing staycation segment. The value offering of Rove Manar Mall will be underpinned by our commitment to super-efficient service that sets the Rove Hotels apart.”
Al Hamra has a current portfolio of four luxury hotels and resorts, including the recently opened The Ritz Carlton, the iconic hospitality brands such as Waldorf Astoria Ras Al Khaimah, Hilton Al Hamra Beach & Golf Resort, The Al Hamra Residence and Village.
Frederic Savoye, President of Hospitality Business, Al Hamra, said: “We own 20% of all hotel rooms in Ras Al Khaimah and are committed to increasing capacity in line with the burgeoning tourism market which has seen incredible visitor number growth in recent years. RAKTDA has done a great job of highlighting and promoting the destination and have secured some of the best occupancy levels and Average Daily Rates (ADR) growth in the Middle East.”
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About Al Hamra:
Al Hamra is focused on providing premier lifestyle real estate developments and investing in the luxury hospitality and leisure segments. The Group has four major business segments: real estate, hospitality, retail and leisure. The leading real estate developer in Ras Al Khaimah and one of the most dynamic ones in the Middle East, its key holdings include: Manar Mall, Al Hamra Mall, Al Hamra Golf Club, Al Hamra Marina and Yacht Club, Hilton Al Hamra Beach and Golf Resort, Waldorf Astoria and The Ritz Carlton Al Hamra Beach.
About Rove Hotels:
A contemporary midscale hotel brand that reflects the pulse of Dubai, Rove Hotels is a joint venture between Meraas and Emaar Properties PJSC.
Designed for the new generation traveller who recognises value, stays connected through technology and gravitates towards culturally-inspired surroundings, Rove Hotels defines a new niche in Dubai’s vibrant hospitality sector.
Rove Hotels are reliable, modern, fuss-free and super-efficient for the young and young at heart who lead fast-paced urban lives. Efficiency and technology are the watchwords at Rove Hotels which will resonate to the mindset of the highly mobile socially connected global nomads, who explore without borders.
With a focus on design, urban life and uplifting experiences, Rove Hotels assure total harmony with seamless guest service, high aesthetic standards in design and superior comfort.
Rove Hotels has five properties in well-connected locations across Dubai – Rove Downtown, Rove Healthcare City, Rove City Centre, Rove Trade Centre and Rove Dubai Marina. Other upcoming hotels in the pipeline include Rove Mina Seyahi, one nearby Dubai Parks and Resorts as well as Rove King Abdullah Economic City in Saudi Arabia. www.rovehotels.com
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JAMES LAKIE
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E-mail: james.lakie@shamalcomms.com
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