Dubai – adidas announced today the launch of its first store located at the world’s busiest international airport, Dubai International (DXB). Located in Terminal 3, concourse B, the new store aims to provide travellers with a range of athletic and lifestyle footwear, apparel, and accessories.
Totalling 67sqm of retail space, the new adidas store will carry collections across sports and lifestyle including key collections such as Marimekko and UltraBOOST running shoes. The store also includes special product offerings and travel necessities including headphones and mobile covers as well as apparel made exclusively for the city of Dubai, including customized Dubai t-shirts.
Travellers are invited to explore the vast range of products in a unique retail experience. The futuristic layout and architecture of the store is tailored to reflect the Emirate’s forward-thinking vision. The 29 non-identical brass metal fins are elevated up to 5.5m above ground level, leaving customers with a strong memory of this phenomenal experience.
“We are extremely proud of the valued partnership we have with Dubai Airports. The new store at DXB will offer a range of products for international travellers and UAE residents who travel through Terminal 3,” said Olivier Acquaviva, Senior Director DTC adidas MENA. “As lockdowns ease and people are able to travel, our store team is ready to deliver a meaningful and unique shopping experience to each and every consumer,” Olivier added.
Eugene Barry, EVP Commercial at Dubai Airports said: “Dubai Airports is delighted to partner with adidas in expanding our customer offer and experience at DXB. We look forward to a successful and multifaceted partnership, geared towards contemporary travel and lifestyle trends.”
The metallic structure weighs approximately 17 tons which includes more than 100 brass sheets and metal box sections connected with thousands of bolts to hold them in place. The full structure is 100% recyclable further highlighting adidas’ sustainability commitment towards a greener planet.
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
