• Emirati singer and Expo Ambassador Hussain Al Jassmi features in Arabic version
  • Films debut ahead of One Year to Go until Expo doors open on 20 October 2020

DUBAI:– American rapper, producer and creative innovator will.i.am is the voice of Expo 2020 Dubai’s new roll call of milestone moments, celebrating the incredible history of human achievement and anticipating the accomplishments yet to come across the fields of art, music, fashion, science and more.

The ‘Be There’ film, which suggests how Expo 2020 plans to add to this impressive global lineage with the attractions that await visitors to the event, is a fast-paced cinematic montage that recounts numerous invention milestones in history, such as the discovery of gravity, the construction of the pyramids and mastering aircraft flight.

Active in 29 markets and 14 languages, the film declares that although you weren’t there for those pioneering moments, you can ‘Be There’ to witness the next wave of human brilliance when Expo 2020 Dubai opens its doors on October 20 2020.

An Arabic version has also premiered, voiced by Emirati performer Hussain Al Jassmi, who earlier this month was announced as an Expo 2020 Dubai Ambassador.

Najeeb Mohammed Al-Ali, Executive-Director, Expo 2020 Dubai Bureau, said: “The film embodies the spirit of human determination and ingenuity that has brought us to where we are today, and the inventions and innovations that will shape the future. It is exactly the emotion and optimistic feeling that we are looking to achieve at Expo 2020 Dubai – to ignite and inspire the world, come 20 October 2020.

“We’re excited to share more insight into what visitors can expect when they come to Expo 2020 Dubai. We want to encourage people from around the world to come to learn, discover, and be inspired by how collaboration and an innovative spirit is helping to make the world a better place, one global goal at a time.”

The first World Expo hosted in the Middle East, Africa and South Asia (MEASA) region, Expo 2020 Dubai is being held in a city founded on optimism for the future, and is pegged as the World’s Greatest Show of human brilliance, under the theme ‘Connecting Minds, Creating the Future’.

The six-month-long event will offer millions of visitors the opportunity to visit 192 nation pavilions and learn about different traditions, cultures, and accomplishments, while exploring real-life solutions to current global challenges in the subthemes of Opportunity, Mobility and Sustainability.

On an endless journey of discovery through interactive exhibitions, live shows and entertainment, engaging discussions, and educational forums, visitors will be challenged and motivated to become change-makers, and be part of creating a sustainable future for generations to come. Expo 2020 expects to attract 25 million visits, and anticipates welcoming 70 per cent of those from outside the UAE, a new record for World Expos.

-Ends-

About Expo 2020 Dubai

Expo 2020 Dubai will bring together millions of people for the World’s Greatest Show, celebrating human brilliance and achievement under the theme ‘Connecting Minds, Creating the Future’.

  • The six months from 20 October 2020 to 10 April 2021 will be a moment in time to be part of an unparalleled event. We are extending a warm Emirati welcome to the world:
    • 25 million visits are expected, with many visitors expected to come more than once
    • 70 per cent of visitors anticipated to come from outside the UAE, the largest proportion of international visitors in the 168-year history of World Expos
  • An entertaining global celebration with something for everyone, Expo 2020 will wow visitors with 60 daily events across 173 days, showcasing the best of music, technology, creativity and culture, while 200 F&B outlets will feature famous chefs and cuisine from every corner of the world
  • Expo 2020 will be an endless journey of discovery. Visitors will have access to the latest innovations and breakthroughs, with more than 200 participants – including 192 nations, multilateral organisations, businesses and educational institutions – coming together to highlight real-life solutions to the world’s most pressing challenges
  • Expo 2020’s sub-themes of Opportunity, Mobility and Sustainability will inspire visitors to make a conscious effort to think and live differently, and give them renewed optimism that, through collaboration, it is possible to make a lasting change to the world
  • The first World Expo to take place in the Middle East, Africa and South Asia (MEASA) will be located on a 4.38 sqkm site adjacent to Al Maktoum International Airport in Dubai South

The Expo 2020 Dubai Media Information System, Tawassul, is now available by registering at https://media.expo2020dubai.com . Tawassul is your essential tool to access important information and updates on topics such as media accreditation, licences and permits, press releases and visual assets.

The Expo 2020 Global Media Briefing, taking place in Dubai from 20-22 October 2019, will provide hundreds of members of the media the latest updates and insights on the event. To register, email: media.services@expo2020.ae.

Visit: www.expo2020dubai.com 

About World Expos

In 1851 the Crystal Palace was the centrepiece of London’s Great Exhibition – the first World Expo. It celebrated the man-made industrial wonders of a rapidly changing world. Architecture, contents and a theme, ‘Industry of All Nations’, were combined to create a big idea of nations meeting nations in shared technological and commercial progress. In more recent years, participants in World Expos, including governments, international organisations and companies, have gathered to find solutions to universal challenges and to promote their achievements, products, ideas, innovations, their national brand, and their nations as destinations for tourism, trade and investment.

World Expos are held under the auspices of the Bureau International des Expositions (BIE), the intergovernmental organisation responsible for overseeing and regulating international exhibitions (‘Expos’) and for fostering their core values of Education, Innovation and Cooperation. Today, four types of Expos are organised under the BIE’s auspices: World Expos, Specialised Expos, Horticultural Expos and the Triennale di Milano.

Expo 2020 Be There Film Credits

  • Client: Expo 2020 Dubai
  • Creative Agency: Memac Ogilvy Dubai
  • CCO: Juggi Ramakrishnan
  • Creative Director: Youssef Gadallah / Juggi Ramakrishnan
  • Copywriter: Ravi Eshwar / Juggi Ramakrishnan
  • Arabic Copywriter: Maya ElKai / Youssef Gadallah
  • Art Director: Youssef Gadallah / Andre Souza
  • Account Team: Tarek Shawki / Hadi Ballout / Nicolas Sabanegh
  • Agency Producer: Andreea Mititiuc / Anju Purushot
  • Strategists: Dominic Sullivan
  • Production Company: Joy Films Dubai
  • Executive Producer: Ali Azarmi
  • Senior Producer: Nima Safari
  • Director: James F. Coton
  • DOP: Joe Cook
  • Production Designer: Arnaud Roth
  • Production Manager: Nasim Hemati, AJ Abi-Chahine
  • Project Manager: Sandeela Ashraf
  • Editor: Mimma Petrovic, Anju Backer
  • Colourist: Ondrej Stibingr
  • VFX Supervisor: Miroslav Gal
  • Post-production: UPP & JJ Agency
  • Servicing Company: Starlite Prague.
  • Art Directors: Andronico Del Rosario, Martina Terakopowa
  • Wardrobe: Petra Ptackova
  • Make Up: Ilaria Zamprioli & Merve Cangokce
  • Soundtrack Composer: Carlos Estella
  • Voice-Over Artists: 

English: will.i.am
Arabic: Hussain Al Jasmi
Chinese: CEE
Russian: Ligalize
German: Das Bo
French: Mister C
Spanish: Porta

Audio Post-production: Mango Jam Dubai

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.