du partners with Amazon to enhance pre-paid mobile payment processes for UAE customers

A newly launched online recharge service means du customers can now top-up their accounts directly through Amazon.ae using multiple payment options

Anthony Shiner, Chief Customer and Channels Officer, du

Anthony Shiner, Chief Customer and Channels Officer, du

Dubai: du, from Emirates Integrated Telecommunications Company (EITC), has launched with Amazon a new service which will simplify everyday payment needs for pre-paid mobile customers. With the new service, du customers can now recharge their pre-paid mobile balance at any time, from any location, through the Amazon.ae mobile app on Android and iOS, or desktop and mobile browser via www.amazon.ae.  

Anthony Shiner, Chief Customer and Channels Officer, du, said: “At du, customer convenience has always been a priority for us. Together with Amazon, we utilize our collective knowledge, passion, and resources to provide customers with innovative next-generation services that elevate their experiences and make life easier. The new online recharge service accessible for du customers through Amazon.ae will offer greater convenience and flexibility for pre-paid mobile transactions. We look forward to witnessing the positive response from all who use the service, and will continue exploring various avenues to drive increased customer satisfaction.”

Stefano Martinelli, GCC Retail Director, Amazon, said: “Launching a recharge service on Amazon.ae for du’s pre-paid customers allows us to better serve our customers, providing them with added convenience to make their everyday payments frictionless. We are constantly innovating on behalf of our customers and are committed to offering them an increasingly wide selection of services to make their lives easier.”

Developed to ensure quick and easy contactless payments 24 hours per day, the recharge service is available in English and Arabic languages on Amazon.ae. Customers are required to select the mobile recharge option on the Amazon app or by visiting www.amazon.ae, enter their mobile number, and complete transactions electronically via debit card, credit card, or with an  Amazon.ae Gift Card. Alternatively, when recharging on behalf of a friend or family member, customers can simply enter the phone number and enter the desired recharge amount.

To access mobile recharges service on Amazon.ae, please visit: https://www.amazon.ae/recharges/mobile 


About du

Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.


About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews. 

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