12 February, 2015

du expands retail footprint through 4 new stores in Abu Dhabi

Du's new kiosks at Deerfields Mall, Mushrif Mall and Al Khalidiya in Abu Dhabi, will cater to the needs of SMEs, home and mobile consumers. The new outlet at Marina Mall in Abu Dhabi caters to both consumers and enterprises. du plans 19% expansion of its retail network, with 10 new franchise outlets scheduled to open by 2015.

du expands retail footprint through 4 new stores in Abu Dhabi
Telecom company plans 19% more outlets across all Emirates

Dubai, UAE, 12 February 2014: du has introduced four new stores in the UAE capital in line with its plan to expand the existing franchise model to cater to its growing customer base.

The new kiosks at Deerfields Mall, Mushrif Mall and Al Khalidiya in Abu Dhabi, will cater to the needs of small and medium enterprises, home and mobile consumers. The new outlet at Marina Mall in Abu Dhabi caters to both consumers and enterprises. du plans 19% expansion of its retail network, with 10 new franchise outlets scheduled to open by 2015.

Ahmed Al Khaja, Vice President, Consumer-Direct Channels, du, said: "We are committed to the positive evolution of our brand as we grow and expand our business. Extensive market surveys have revealed that the UAE capital offers great potential for the retail sector and it is a key area of focus for us. There is a huge market for the differentiated customer-focussed experience that we will provide in the market. To better serve the needs of our customers, we have chosen strong franchise partners who we have every confidence in, and who echo our own strong values and dedication to excellence on all fronts."

As part of its commitment to delivering an exceptional customer experience, du has continuously sought new, innovative ways in which it can better serve customer needs. The company's retail evolution began in 2011 with the opening of its first shop-in-shop concept with Virgin Megastores, followed by opening the world's fourth Apple shop-in-shop concept within du retail space. Since then, du's retail strategy has continually progressed to meet changing customer needs and attitudes, from partnerships with leading ICT brands, such as Samsung, to help usher in the UAE's Smart City future, to state-of-the-art customer service experiences with its Video Retail Support Service, through to the development of award-winning green Shops that showcase the pinnacle of sustainable retail potential.

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About du
We opened for business in 2007. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters. As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.

We remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment. By the end of Q1 2014, more than 7.5 million individual customers and over 80,000 businesses have chosen to use our services. In 2013 we were awarded the Dubai Chamber CSR Label for the second year in recognition of our continuing commitment to CSR best practice and the Small Energy Award - Golden Category at Emirates Energy Award for our LEED platinum-certified Fujairah retail shop. We were also awarded with the Premier Plan Best Business Service commsMEA awards in 2013 and the award Best Cloud Provider for Datamena at Telecom Review Industry Awards.

du is 39.5 percent owned by Emirates Investment Authority, 20.08 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name 'du'.

For further information, please contact:
Maryam Al Balooshi
PR Lead(Corporate)
Brand & Communications
du
Mobile: +971 55 953 0523
Email: maryam.albalooshi@du.ae

Reka Sepsy
LeoComm PR
Tel: +971 4 367 6154 
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@leocommpr.com

© Press Release 2015

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