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02 March, 2016

YouTube To Champion and Empower Women on YouTube Through New United Nations Partnership

This first-of-its-kind partnership with the United Nations appointed top female

YouTube To Champion and Empower Women on YouTube Through New United Nations Partnership
Top Female YouTube Stars Appointed as Change Ambassadors to the United Nations including YouTuber from Syria, Hayla Ghazal
March 2, 2016 (DUBAI, UAE)

Ahead of International Women's Day, YouTube is championing the diverse community of women on the platform through a new year-long partnership with the United Nations to appoint top YouTube female creators as the first Change Ambassadors to the UN's Sustainable development action campaign.

This first-of-its-kind partnership with the United Nations appointed top female creators on the platform as Change Ambassadors, a group of millennial influencers dedicated to fighting for gender equality as part of the UN's Sustainable Development Goals. These women will be the voice of their generation into the UN, rallying their audiences to get behind important issues surrounding gender equality.

"YouTube has always been a platform where women of all ages and backgrounds can find their voice and tell their stories. Through this new partnership with the UN, we'll strengthen female voices on YouTube and around the world," said Susan Wojcicki, CEO, YouTube.

The first group of Change Ambassadors features prominent international female YouTube stars including Hayla Ghazal (U.A.E), Ingrid Nilsen (U.S.), Jackie Aina (U.S.), Yuya (Mexico), Taty Ferreira (Brazil),  Louise Pentland (U.K.) and Chika Yoshida (Japan). The Change Ambassadors will serve as positive role models within their communities and rally audiences on YouTube by creating video content that raises awareness to eliminate discrimination against women and girls.

Dubai-based YouTuber from Syria, Hayla Ghazal, comments on her appointment: "It's wonderful to see that organizations like the UN are recognizing that women on YouTube represent a powerful community of female role models from diverse communities around the world. I found my voice on YouTube through sharing my videos about lifestyle and entertainment and over the years I've built a family of fans that I can connect with on what's happening in culture and the issues that are relevant to me as a woman."

"193 countries around the world stood up and made gender equality a priority when they signed the Sustainable Development Agenda last September. To help champion these goals, the UN SDG Action Campaign is excited to work with YouTube to bring together these seven female YouTube influencers as new Change Ambassadors.  We hope to work with these millennial role models to turn influence into action that is both measurable and building capacity at the UN," said Mitchell Toomey, Director of UN Sustainable Development Goals Action Campaign.

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About YouTube
Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company.

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YouTube media contact: jbaz@google.com

About the UN Sustainable Development Goals Action Campaign
On 1 January 2016, the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development -- adopted by world leaders in September 2015 at an historic UN Summit -- officially came into force.  Over the next fifteen years, with these new Goals that universally apply to all, countries will mobilize efforts to end all forms of poverty, fight inequalities and tackle climate change, while ensuring that no one is left behind. For more information, please visit sdgactioncampaign.org

Media Contact: Gabo Arora, gabo.arora@undp.org

About Hayla Ghazal
Hayla Ghazal is a presenter and producer of one of the largest female Arabic YouTube channels in the Middle East, Hayla TV, which focuses on lifestyle and entertainment. Hayla TV has more than 630,000 subscribers and a total of 81 million views. Hayla is twenty years old and lives in Dubai.

Contact: hayla@haylatv.com

© Press Release 2016