Dubai, UAE, 07 April, 2014: Thomas Klein International (TKI), the region's leading food and beverage consultant, has completed the design of the interiors and the kitchen technical specification for the new Soulfull restaurant located in The Emirates Financial Towers, DIFC.
The new restaurant will be the second Soulfull outlet in the UAE, and is due to open in April, 2015.
"We opened our first Soulfull restaurant in Abu Dhabi four years ago, and the opening of the DIFC branch, marks the beginning of our expansion in the UAE," explained Tamer Al Ali, Head of Operations for Soufull.
"We took our time before undertaking this important step to ensure that we can replicate the success we have enjoyed so far. DIFC is a great location to start this journey as it is the work place and home of many young, cosmopolitan and health conscious patrons - the exact crowd we love to serve," added Al Ali.
Soulfull is a locally grown concept and offers diners a choice of fresh and healthy food, without compromising on the taste. The well-balanced menu offers a unique variety of dishes high in essential nutrients. All dishes on the menu are rated from 3-5 stars which, makes an easier choice rather than counting calories.
Items on the menu are also labelled with unique information as, "good for the heart, "suitable for patients with hypertension", and "promotes immunity", for example.
Only the freshest produce from all over the world are used in all the dishes, and any excess food not used on a daily basis is donated to charity, so nothing goes to waste.
Commenting on the design of the restaurant, Daniel During, Principal and Managing Director of Thomas Klein International says, "The design of the new Soulfull outlet in Dubai has been inspired by the core values of the company: fresh, healthy and creative."
"Natural and raw materials such as wood, marble and concrete have been used throughout the design, and different shades of green have been used for the upholstery, wall paint and graphics to create a natural and fresh feel."
The wall behind the counter displays the branding via wall-covering graphics, whilst the main wall, fronting the entrance, becomes the focal point of the space exhibiting an art installation designed by architects Paula Palombo and Eric Schall. The one-of-a-kind installation is made of several thousand wooden batons extending off the wall, portraying a three-dimensional visual interpretation of an artichoke.
"Our artichoke installation has also inspired the new logo of Soulfull, and all the new brand applications will now follow the artichoke image, thereby reflecting the core values of Soulfull: nutritious, vitamin-filled, fresh, and health-promoting food, " added During.
Thomas Klein International has been operating in the region since 2001, and provides professional consultancy services specialising in the hospitality, entertainment and leisure sectors, with a strong emphasis on food and beverage operations.
Thomas Klein International has worked on a variety of projects for prestigious clients in the past, including Al Samadi Sweets and Café; Crème Royal pastry shop for The Royal Group in Abu Dhabi; Sharjah's tourist destination Qanat Al Qasbah; Spazio restaurant at Prince Walid bin Talal's Kingdom Tower; Dubai Industrial City Central Production Kitchen; Dubai Media City retail areas; and various independent and hotel restaurants including projects for The Sultan Group in Kuwait, Sun City ventures in Bahrain, Le Royal Meridian Abu Dhabi, Four Seasons Riyadh, Moevenpick Hotel Oud Metha Dubai and Wafi City.
About Thomas Klein International
Established in 2001, Thomas Klein International (TKI) was founded with the aim to deliver a complete range of consulting, design and management services for investors and operators in the hospitality, entertainment and leisure sectors throughout The Middle East and beyond. Headquartered in the UAE Emirate of Dubai, TKI's international team serves the hospitality sector with a range of services that includes hotels, restaurants, spas and retail. With additional offices in Madrid, Chicago and Buenos Aires, TKI has access to wide-ranging and intensive data that enriches every single project. The diverse and talented team members provide a range of comprehensive and specialist skills that are tailored to the needs of each development. Thomas Klein International is one of the few firms of its kind offering both complete business services and complete design services, forming a hospitality consultancy that creates and establishes businesses that are innovative as well as profitable.
© Press Release 2015