TECNO releases first full-screen display smartphone in the UAE

TECNO releases first full-screen display smartphone in the UAE

Dubai, UAE: TECNO Mobile has finally unveiled its hotly anticipated smartphone sensation, the Camon CM, the first device in its Camon series to feature a frameless full-screen display.

The smartphone maker also inked a distribution deal with Jumbo Electronics, giving the regional retailer exclusive rights to market and sell TECNO smartphones in the United Arab Emirates (UAE).

TECNO’s cooperation with Jumbo Electronics is part of TECNO’s strategy to consolidate its regional presence and both of them expect to get about 5 to 10 percent market share within the next two years.

While chronicling the brand’s growth and sheer market dominance, Stephen HA, TECNO Mobile general manager, highlighted the company’s efforts to make revolutionary devices that will usher smartphone enthusiasts into an era of endless possibilities on the mobile phone and exceptional photography experiences.

“The smartphone has been reinvented and OEMs globally are always on the lookout for the next big thing to talk about. At TECNO, we have pride in our ability to understand and meet and exceed our consumers’ needs.” said Stephen.

The new CAMON CM delivers a stylish full-screen display smartphone without bezels. This, according to Stephen, produces an immersive and an unparalleled experience when capturing and consuming videos and images, or even surfing the Internet.

The frameless device takes multi-tasking to another level by allowing users to split their screen (18:9 screen support single window 1:1 split-screen operating with only one step), enabling one to handle more than one task effortlessly while still being able to see more on either of the split windows.

The Camon CM also features a 2.5D corning third glass to protect and safeguard the device from cracks whilst delivering a smoother touch and better visual effects.

The Camon CM has a 13MP front sophisticated camera module that delivers exceptional HDR portrait with night shot algorithm that lifts weak light, reduces noise in a single frame, and captures clearer night shots. Users can adjust the super bright flash of the front camera by pressing the screen to introduce just the right amount of light required to produce a stunning photo.

Similarly, the rear camera dons the same camera rating and has a four-LED ring flash, which is optimized to deliver a balanced lighting before producing any shot.

“In accordance to consumers’ preferences, we are gradually becoming camera-driven and this trend is evident in the camera-centric designs of our smartphones. Adopting our strategy of ‘think globally, act locally’, we are able to understand our consumers’ preferences and provide them with the necessary support to ensure they can express themselves wholeheartedly.” Stephen added.

TECNO Camon CM will be available at all Jumbo Electronics outlets across the UAE three days after its launch and is set to retail at AED 599 - 699 including VAT.

The new smartphone will be available in three exciting colors; city blue, midnight black, and champagne gold.


About Tecno Mobile

TECNO Mobile is the premium mobile phone brand of Transsion Holdings with a comprehensive mobile devices portfolio across feature phones, smartphones and tablets. As a brand, TECNO is dedicated to transforming state-of-art technologies into localized products under the guideline of “Think Globally, Act Locally”. Established in 2006, TECNO has presence in more than 40 countries across the globe. As one of the fastest growing international brands, TECNO has achieved a cumulative sales volume of 100 million units. It is now one of the top three mobile phone brands in Africa and a major player worldwide.

About Transsion

Transsion Holdings, best known in emerging markets for its leading mobile brands including TECNO, itel, Infinix and Spice, is a diversified international group specializing in mobility solutions and present in 50+ countries globally. Its brand portfolio also comprises Carlcare for after-sales services, Oraimo for mobile accessories as well as Syinix for home appliance. Transsion has sold more than 200 million Dual-SIM mobile handsets globally and as per IDC, in 2016, the market share of mobile brands under Transsion reached 38% in Africa.  In 2016, Transsion officially entered India with its brand itel and has achieved the second Most Preferred Brand in India (as per CMR report 2017 Q1). In the same year, Transsion’s three mobile phone brands have been selected in 2016 Top 100 Most Admired Brands for African Consumers with TECNO ranked 14th, itel ranked 25th as well as Infinix ranked 37th.

© Press Release 2018

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