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- By encouraging users to sign up for the challenge via the STEPP app, the homegrown platform aims to register 50 million steps in one day and help raise awareness about diabetes
Dubai, United Arab Emirates – STEPPI, the award-winning health and wellbeing software platform for organisations, communities and individuals, is proud to support the Landmark Group’s annual Beat Diabetes walkathon and help raise awareness about the critical health condition.
Taking place physically at Zabeel Park, Dubai on Friday, November 26, STEPPI has partnered with the event tooffer real time data via a large screen and a virtual way of participating in the symbolic group walk. For the first time ever, those who are unable to attend the event in person can simply download the STEPPI app and participate by contributing steps from wherever they are in the world.
Each participant will be asked to register their steps on the STEPPI app, and the organisation aims to generate an incredible 50 million steps in one day, all in the name of educating people about diabetes.
STEPPI will heighten the buzz around the event by offering prizes and incentives sponspred by Emax for participants, and the total number of steps completed will be broadcast live at Zabeel Park.
All entry fees for the Beat Diabetes walkathon will be donated to the Al Jalila Foundation Dubai, where it will be used to fund diabetes research and treatment. Entries to the physical event at Zabeel Park are priced AED 20 for adults and AED 10 for children, while those who complete the event virtually simply need to download the STEPPI app, which is available for both iOS and Android.
The Beat Diabetes initiative was launched in 2009 as part of the Landmark Group's Corporate Social Responsibility campaign. Aiming to create awareness about the prevention and management of diabetes, the initiative has so far engaged over 120,000 participants across the GCC.
Joe Franklin, Co-found of STEPPI, said: “STEPPI was founded through a desire to improve the population’s health and wellness. So, considering that a shocking 30 percent of the population in the UAE now suffers from diabetes or pre-diabetes, we were delighted to partner with the Landmark Group and help them educate people about this serious condition. By making the event virtual it means that people can join in with the campaign from wherever they are in the country, and enjoy a walk around their own community whilst knowing that thousands of others are all doing the same in the name of diabetes awareness. I’m so excited to see if we can meet our goal of 50 million steps in a day, and hopefully instill a new love for walking and outdoor activity within more people across Dubai.”
Renuka Jagtiani, Chairwoman & CEO of Landmark Group, commented: “We’ve been hosting the Beat Diabetes Event for 12 years at Zabeel Park every November in a lead up to the World Diabetes Awareness day. This year we are embracing a hybrid model to the customary walk by partnering with STEPPI to extend our event to the virtual realm thereby allowing even more people to participate in our community initiative and contribute to our 50M step challenge to raise awareness about diabetes. Our business & employees are spread across the Middle East and this hybrid model would offer a technologically advanced way to participate in our initiative & support the cause. It’s always so heartwarming to see our annual event receive such incredible support from our local community, the Government, as well as the public and private sector companies. By working together, we are confident that we can make a vital difference to diabetes research and treatment. We look forward to more and more people actively participating in the Beat Diabetes Event 2021, both physically and virtually.”
To join the virtual Beat Diabetes walk, participants simply need to download the STEPPI app and sign up for the challenge.
To find out more about STEPPI please visit www.steppi.com. Or to find out more about the Landmark Group’s Beat Diabetes initiative, please visit www.beatdiabetes.me/ae/en.
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About STEPPI
STEPPI was created to combat the world’s mounting inactivity crisis and it aims to make one million people more active by 2025. Available to download and use on iOS and Android, STEPPI is compatible with most major wearable brands such as Apple, Garmin and Fitbit and it uses scientifically proven models to engage, motivate and reward users for making healthier lifestyle choices.
Individuals can join private and public challenges, win incredible prizes, set personal health goals and exchange steps for rewards provided by the UAE’s most popular wellness and lifestyle brands. More than 175,000 users have joined STEPPI during the past 12 months and it is currently the industry-leading corporate wellness app in the UAE.
STEPPI offers an easy and immediate pathway into improving your overall health and fitness. Those who are new to exercise can build up their abilities by adding more steps to their daily routines and then transition to other forms of activity when they feel ready. Meanwhile, those who work out regularly can use the app to help them smash their personal records, train for events or improve their overall fitness even more.
STEPPI applies its unrivalled knowhow to comprehensive employee wellness programmes for corporations of all sizes, including regional and global business giants that boast over 50,000 employees.
Corporations are invited to use STEPPI to host company wide, activity focused challenges that are designed to increase employee engagement and keep them feeling happy and healthy. STEPPI has been proven to improve workforce engagement, bring teams together and encourage positive interactions.
Along with community initiatives like Dubai Fitness Challenge and Beat Diabetes, STEPPI is proud to have worked with some of the MENA region’s biggest corporates, as well as key players within the government and educational sectors. This includes Expo 2020, Dubai Holding, Abu Dhabi Government - Abu Dhabi Sports Council and Department of Community Development, Unilever, HP, PwC, Dubai Future Foundation.
For more information about STEPPI, please visit www.steppi.com
© Press Release 2021
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