Repton Family of Schools pilots the first ever, dynamic pricing model powered by artificial intelligence in the education sector

AIDA (Artificial Intelligence Driven Algorithm) offers parents flexible tuition fees


Abu Dhabi: Repton Abu Dhabi, part of the prestigious Repton Family of Schools, announces the launch of the region’s first AI driven smart pricing platform for schools, called Artificial Intelligence Driven Algorithm (AIDA).

The state-of-the-art smart pricing platform includes an analytics-based approach, which calculates real-time discounts based on contextual academic, operational and behavioural variables derived from historical trends and future forecasts. AIDA uses advanced algorithms and artificial intelligence to compute personalized offers to prospective parents.

The sophisticated platform will offer up to 50% in a personalized offer applicable to new parents joining from FS1 to Year 13 during a given term for the duration of that initial term.

Marion Henriot, Chief Operating Officer of the Repton Family of Schools says, “At the Repton Family of Schools, we are always looking at innovative ways to offer optimal value and affordable excellence to our community and beyond. AIDA assesses each enquiry in real-time to make sure we offer our new parents the best value proposition available while never compromising the exceptional quality and world class education Repton is renowned for.”

Repton Abu Dhabi, through AIDA, will support new parents and students to accelerate their transition with ease, ensuring students are able to begin their exciting learning experience as early as possible. International learners can easily join the Repton Abu Dhabi community ahead of moving to the UAE, ensuring they are well acclimated to their new surroundings and environment. Additionally, AIDA supports Repton Abu Dhabi’s outstanding Remote Learning Plan (RLP), enabling students from the UAE and across the world to become part of the vibrant school community early on.

Gillian Hammond Principal of Repton Abu Dhabi says, “Technology and innovation is at the heart of Repton Abu Dhabi’s vision, part of our DNA, and we are delighted that it now reaches far beyond the classroom. We are striving to grow our family and give back to our amazing community and this is made possible because of the hard work and dedication of our team at the Repton Family of Schools.”

Parents seeking further information can visit Repton Abu Dhabi’s website  or call 800REPTONAD.


About Repton School Abu Dhabi 

Repton School Abu Dhabi, part of Evolvence Knowledge Investments (EKI), was established in 2013 as a world-class educational institution in the UAE capital.  Repton School Abu Dhabi is the partner school of the reputed Repton School in the United Kingdom, which was founded in 1557 and continues to boast a stellar reputation in both the academic and sporting fields.  Repton Abu Dhabi follows the UK curriculum and offers a holistic approach to education, ensuring “the best for every child” by developing a learning environment where students thrive academically, physically and socially. It was also the first in the region to become accredited as an Apple Distinguished School in 2016 due to its focus on becoming a Centre of Excellence for digitally fluent teaching and learning and has been consistently rated “Very Good” by ADEK since 2015. 

The school is accommodated across two campuses on Reem Island, over 30,000 sq. metres of space, offering outstanding state-of-the-art learning, recreational and sports facilities. The Repton Foundation School is on Rose Campus, encompassing Nursery (FS1) to Year 1 and boasts airy and bright educational spaces, several multipurpose halls, a library and an indoor swimming pool. Fry Campus, catering to students from Year 2 to Year 13, is designed in a contemporary style with an innovative learning environment and first-rate sports facilities.  The school offers both the IGCSE and A-level curricula.   

Media Contact
Justin Froes 

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