03 September 2015- Award winning restaurant chain opens its doors at Sahara Centre
- Marka expands Middle Eastern franchise beyond Dubai
Dubai - Marka PJSC (DFM: MARKA), the first public joint stock retail operator focused on the UAE's growing retail and hospitality sectors, has opened the first Reem Al Bawadi outlet in Sharjah. Located in the premium extension of Sahara Centre, the location is the first Reem Al Bawadi outlet to be customized for a mall environment. The newest addition to the award-winning restaurant chain features a 5,500 sq. ft. dining area and a 500 sq. ft. outdoor terrace offering the signature ambiance and service of the well loved brand.
Nick Peel, Chief Executive Officer of Marka Holding, the parent company of Reem Al Bawadi, said, "Reem Al Bawadi has grown from a single outlet 13 years ago to become one of the largest, best known and most highly regarded local food and beverage brands. This new outlet is a natural addition to the Sharjah dining scene and represents Marka's commitment to extend this beloved brand across the UAE."
Established in 2001 by Mr. Ayman Al Jaber, Reem Al Bawadi quickly established a strong reputation and a loyal clientele by offering an expansive menu of authentic and affordable Middle Eastern cuisine served in a warm and homely ambience. Mr. Jaber's commitment to providing the very best dining experience led the brand to receive numerous plaudits and acclaim, including the title 'Best Middle Eastern Restaurant' at both the prestigious BBC Good Food ME Awards 2014 and the influential What's On Awards 2014.
Mr. Saif Ensor, Chief Operating Officer of Reem al Bawadi said: "Reem al Bawadi is renowned for its authentic Middle Eastern cuisine and warm hospitality. Many of our guests consider it a 'home away from home' due to the genuine flavours of the food and the unique ambiance. As a local, UAE brand, we are delighted to be opening our doors in Sharjah for the first time and look forward to welcoming guests at the Sahara Centre."
The popular restaurant brand was acquired by Marka in May of this year, and the company revealed a robustexpansion that will see up to five new franchised Reem Al Bawadi outlets opening in the wider Middle East and North Africa region.The company says that its expansion of Reem Al Bawadi representsits long-term growth strategy, which entails building a portfolio of leading brands under the wing of its dedicated food and beverage division, Marka Hospitality.
The opening of the new establishment in Sharjah extends the franchise to nine outlets across the UAE, Saudi Arabia and Bahrain, with the first Reem Al Bawadi restaurants in Al Ain and Ras al Khaimah also set to open before the end of 2015.
Reem Al Bawadi has grown from a single outlet 13 years ago to become one of the largest, best known and most highly regarded local food and beverage brands in the UAE.
About Marka PJSC
Marka PJSC (DFM: MARKA) is the first public joint stock company focused on the growing retail sector in the UAE. Incorporated with a capital of Dhs 500 million and headquartered in Dubai, Marka is a premier retail operator targeting the mid-to-high-range segments in sports retail, fashion and hospitality. Since incorporating in 2014, Marka has partnered with leading global brands in the retail and hospitality sectors, pursuing a growth strategy focused on acquisitions, franchise agreements and unique retail concepts.
Marka is committed to offering value to its customers through high quality products and services at optimum costs, simultaneously generating value for its shareholders and giving back to the communities in which it operates.
For further information about Marka and to learn more about our brands, visit www.markaholding.com
About Reem Al Bawadi
Reem al Bawadi is a themed family restaurant that is renowned for their authentic Middle Eastern cuisine and humble hospitality over the last decade. Many guests consider it as a 'home away from home' due to the genuine flavors in the food and the restaurant's ambience which is synonymous to family barbeques and gatherings among friends for special occasions.
The quality of service has given Reem al Bawadi a mass appeal and has attracted many foreigners who enjoy exploring new types of food, especially the local cuisine as they visit the UAE. The owner, and also head chef of Reem al Bawadi, has created an extensive menu that features local favorites, made from old family recipes, along with a few international dishes with his own personal touch.
Reem al Bawadi is a landmark for Arabic food in the UAE and a home for friends, family and the curious explorer.
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© Press Release 2015