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06 December, 2018

News and Current Affairs FTA channels top up the list with the highest average advertising rate

The average advertising rate for a particular time segment represents the mean advertising rate for a standard 30-second TV commercial spot (known as a TVC) in that time segment throughout the week.

A new research from Arab Advisors Group reveals that FTA satellite TV average ad rates are highest during night time between 21:00 and 22:00 Saudi Arabia’s time. Peak average advertising rate, of 31 analyzed FTA satellite TV channels in the Arab World, reached US$ 2,778 for a 30-second TV commercial. The average advertising rate for a particular time segment represents the mean advertising rate for a standard 30-second TV commercial spot (known as a TVC) in that time segment throughout the week.

Arab Advisors research and analysis revealed that News and Current Affairs channels had the highest average advertising rates amongst FTA satellite TV channels in the Arab World, as well as the highest peak average rates. The peak average advertising rates of News and Current Affairs channels reached US$ 4,047 between 21:00 – 23:00 KSA.

A new report, “Satellite TV Advertising Rates in the Arab World 2018”, was released by Arab Advisors Group on November 15, 2018 to the Strategic Research Service Media subscribers. This report can be purchased from Arab Advisors Group for only US$ 2,250. The 62-page report, which has 53 detailed exhibits, provides detailed analysis of satellite TV advertising rates across 31 FTA satellite TV channels chosen as a representative sample of the total market. The choice was also partially based on our survey findings with respect to viewership, where the list includes very popular channels as well as much less popular ones. The categories under which the analyzed channels fall are as follows: Childrenand Youth channels, General channels, Movies and Series channels, News and Current Affairs channels, Music channels and Sports channels. The report also provides insights from a media survey conducted by Arab Advisors Group in 2018 on television commercials watching patterns for viewers based in Baghdad, Beirut and Damascus.

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Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.

Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report.

“In 2018, News and Current Affairs FTA channels had the highest average advertising rates among the analyzed channels categories standing at US$ 2,017 while Music FTA channels had the lowest average advertising rates” Ms. Hiba Al Atiyat, Arab Advisors Senior Research Analyst commented. 

“The survey revealed that 47.9% of respondents in Baghdad, who watch television, reported TV commercials are beneficial for exposing the companies’ products and services to audiences who were not aware of them. While 45.3% and 44.9% of respondents in Damascus and Beirut who watch TV, respectively, reported that TV ads are beneficial for the companies advertising their products, when aired on well-known TV channels. ” Ms. Dina Khreisha, Arab Advisors Senior Research Analyst added.

The Arab Advisors Group’s team of analysts in the region has already produced over 5,160 reports on the Arab World’s communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group has served over 930 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients/a 

-Ends-                                                                                               

Arab Advisors Group provides reliable research, analysis and forecasts of Arab communications, media and technology markets. 

Arab Advisors Group Strategic Research Services (Media and Telecoms) are annual subscriptions. The services cover nineteen countries in the Arab World: Lebanon, Syria, Jordan, Palestine, Iraq, Egypt, Sudan, Saudi Arabia, Yemen, UAE, Kuwait, Qatar, Bahrain, Oman, Libya, Tunisia, Algeria, Morocco and Mauritania. 

For more information, please contact the Arab Advisors Group offices. www.arabadvisors.com  

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