Dubai - Following the successful three-day run of the Saudi Entertainment and Amusement (SEA) Expo, MENALAC looks back on key highlights from the event. This was notably the first in-person exhibition for the Leisure & Amusement industry in the Middle East in 18 months.
SEA 2021 was inaugurated by MENALAC’s President & Deputy CEO and General Manager of Al Hokair Group, Entertainment Division - Mishal Al Hokair. Mishal also set an inspiring scene with a keynote speech.
Mishal opened the SEA Summit by delivering a keynote speech titled Welcome to a Resilient MENA Leisure & Attractions Industry that highlighted how, despite the current pandemic and its ensuing challenges, the MENA Leisure & Attraction industry is gaining rapid momentum and gracefully recovering while raising the bar with numerous megaprojects underway.
MENALAC is also proud to have served as SEA’s Knowledge Partner; organising two panel discussions and one safety session on Day 3.
Andrew Such of SEVEN, a MENALAC Member, spoke at the Panel Discussion on Understanding the New Norms of Entertainment & Leisure Business to Ensure Sustainability/Global Learnings: Impact of Covid 19 within the Entertainment & Leisure Landscape that was held on Day 1 of the SEA Summit. The session was moderated by Enrico Galorini of GRS Research & Strategy, also a MENALAC Member.
John Keys of Embed, Pol Mochkovsky of Sacoa, Terry Monkton of Simworx - all MENALAC Members - took to the stage on Day 3 as they discussed How Technology Is Changing The Face of the Leisure & Attractions Industry.
They were followed by fellow MENALAC Members Borislav Atanasov of Walltopia, Robert Cirjak of Wibit, Mike Rigby of Whitewater, Rob Christie of Airparx, and Karel Dubois of AFP Technology- Wavesurfer as they shared insights on up-and-coming Trends and The future Vision of Active Entertainment.
To conclude the panel discussions on Day 3, MENALAC Member Alex Schrott of TÜV SÜD ME, conducted two safety presentations: Overview of the new ISO/EN/ASTM Amusement Rides Applicable in Saudi Arabia and New Safety Focus on Operation & Use Risk Assessment – OURA.For more information about MENALAC and its members, click here.
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About MENALAC: Established in 2014, the Middle East and North Africa Leisure and Attractions Council (MENALAC) is a not-for-profit platform representing the Leisure, Entertainment and Attractions industry in the Middle East and North Africa.
With over 470 operations and 200 brands from 22 countries in the Middle East North Africa (MENA) region including Pakistan and Afghanistan, MENALAC offers great benefits to the industry as a platform for stakeholders to interact and stay informed. It has been set up under the aegis of the Dubai Chamber of Commerce and Industry (DCCI) and the Dubai Association Centre in 2016 when leading companies within the region’s entertainment industry, including Theme Parks, Visitor Attractions, Water Parks and Family Entertainment Centres companies joined forces to form a council to support the growth and development of the industry.
The Council was established as a platform to promote safe operations, regional development, professional growth and commercial success of the amusement industry and to be an indispensable resource for the Council’s members and an international authority for the attraction industry.
Website: www.menalac.org/e
For more information, please contact: SOCIATE PR
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Email: tazeen.jafri@sociate.ae Mobile: +971 50 225 5295
Malek Shlone, Arabic PR Executive & Social Media Maestro
Email: malek.shlone@sociate.ae Mobile: +971 50 657 4708
© Press Release 2021
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