Liberty Automobiles appoints Group General Manager

Nassim Mourani as its new Group General Manager

Liberty Automobiles appoints Group General Manager

Dubai, United Arab Emirates: Liberty Automobiles Co., a leading UAE automotive dealer since 1976, announced the appointment of Nassim Mourani as its new Group General Manager.

Mourani is a dynamic, motivated, hands-on entrepreneur and a C-level corporate leader with over 25 years of managerial experience in the automotive industry across UAE and Saudi Arabia.

Sheikh Zayed Bin Khalid Al Qasimi, Group Deputy Chairman of Liberty Investment Company, the Holding Company of Liberty Automobiles, said: “The appointment of Mr. Mourani, an experienced industry professional, to the senior role at Liberty Automobiles highlights our focus on taking our company to the next level. It is also an opportunity to drive the company’s innovation and sustainable development through elevating customer service, enhancing operational excellence and establishing more prestigious partnerships. We are confident that we will achieve a transformational growth that adds value to our valued customers and ensures the satisfaction of all stakeholders.”

Mr. Mourani said: “Liberty Automobiles raised the standards in customer service excellence by bringing exceptional automotive experiences through the international brands it represents in the region. My focus is on further strengthening the overall performance of the organisation by driving growth and underlining our customer-first mindset through investments in digital technology and advanced Customer Relationship Management (CRM) services. My goal is to build on the success achieved by Liberty Automobiles and continue to delight our customers by extending enhanced support to the roll out of new models of the automotive brands we represent such as Cadillac, Chevrolet and Kawasaki. We will also support the sustainable development goals of the nation by popularising electric vehicles.”

In key growth initiatives for the coming months, Liberty Automobiles will extend further support to Cadillac in its plans to launch five new models by 2020, starting with the XT4, its first-ever compact SUV, in the first quarter of 2019. The XT4 model will feature advanced technologies such as Active Fuel Management and the next-generation Electronic Precision Shift, in addition to leading-edge connectivity features.

Liberty Automobiles achieved several milestones in recent months including the enhancement of its AC Delco Service Centre in Rashidiya, Dubai, which now offers RTA-certified vehicle licensing, registration and testing services for all GM models.  Supporting the Clean Energy Strategy 2050 of the UAE, Liberty Automobiles launched its Chevrolet Bolt EV and also installed a Chevrolet Bolt EV charging station for its customers. Mr. Mourani will focus on further promoting electric vehicles and a cleaner, greener era of transportation in the UAE.

Nassim Mourani has proven his exceptional leadership skills delivering extraordinary business results during two economic downturn eras – in 2009 and 2015. He worked in main positions with key automotive premium brands in the UAE as well as in Saudi Arabia. His expertise includes luxury and passenger cars, electric vehicles, hybrid technology, trucks buses, vans and pickups, aftermarket parts, tyres and tyre services and leadership and interpersonal skills. He will leverage his strength and experience to further drive the growth of Liberty Automobiles.


About Liberty Automobiles Co.:
Established in 1976, Liberty Automobiles Co. is the exclusive dealership for Cadillac in the UAE, and the General Motors (GM) dealer for Chevrolet, Opel and AC Delco. Over the years, Liberty Automobiles Co. has played an integral part in the growth of General Motors and emerged as one of the leading distributors in the region.

The spectrum of services offered by Liberty is geared towards providing an outstanding car-buying and ownership experiences across a wide range of products and services, which include the new-car-buying experience, cutting edge Service Centres, well stocked Parts Sales Centres, a reputed and reliable Used Car Dealership, 24/7 Roadside Assistance that’s just a phone call away, and a unique customization and aftermarket kitting facility under the banner of Liberty Motor Sports (LMS).

Liberty provides a positively different, dynamic and genuinely friendly experience, wherever you are in the UAE

© Press Release 2018

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