Leo Burnett MEA appoints Ahmad Abu Zannad as Regional Strategy Director

Leo Burnett MEA has promoted Ahmad Abu Zannad to position of Regional Strategy Director for GCC.

04 August 2016
Dubai - Leo Burnett MEA has promoted Ahmad Abu Zannad to the position of Regional Strategy Director for the GCC. Ahmad is a graduate of Concordia University and worked as Head of Consumer Marketing at Zain in Jordan & KSA before moving to Leo Burnett KSA as Head of Strategic Planning. Ahmad was then promoted to General Manager- Leo Burnett Riyadh a year prior to him taking on his current position, based in Dubai.

Ahmad is a published writer in the fields of brand strategy, marketing and advertising strategy. His publications include 2 books and several articles: "Saudi & the Human Touch," "Integrated Is Not Necessarily Consistent," "Why Evolution Matters in Advertising," "Gender Differences in Telecom Related Behaviour," "Chronic Polychronism," "Does Your Brand Speak Human" and "Is Your Brand Creating Enthusiasts or Cynics?" (co-authored with K. Salibi). He has been a keynote speak at several regional and global business conferences including: IP&TV MENA, IP&TV World in London, TV Connect Worldwide and TV Connect MENA, SaudiCom, Middle East Com, LTE MENA.

Kamal Dimachkie, Executive Regional Managing Director, Leo Burnett GCC, stated: "This is a highly dynamic phase for us and I am delighted that Ahmad will be leading the strategic planning charge. He has exceptional qualifications, broad experience and a very rich perspective, having worked different sides of the industry and delivered results. I am convinced he will be adding considerable value to our thinking, our product and our clients' businesses and brands across multiple industries."

Ahmad added: ""I'm super excited about this opportunity, and eagerly look forward to working with the well diversified team at Leo Burnett GCC and applying my experience from within the region towards helping our partners build highly effective marketing, communications and brand building activities."

About Leo Burnett MEA
Since its inception in 1981 as the first multinational agency in the region, Leo Burnett Middle East and Africa has always been progressive in its thinking and approach.

From a single brand agency, Leo Burnett has grown into a comprehensive integrated communication network. It is a full service agency, offering brand planning, account management, creative/design-print production, Below-The-Line (BTL), corporate communications, digital communications, direct marketing, database management, event management, interactive marketing/CRM, promotional marketing, retail marketing, market research, media planning and buying, public relations, product launches, outdoor advertising and sales promotion. The group offers both specialization and holistic integration to answer the ever-changing needs of both clients and the marketplace.

Leo Burnett Group MEA is headquartered in Dubai with offices in Abu Dhabi, Doha, Riyadh, Jeddah, Kuwait, Beirut, Amman, Sulaymaniyah, Erbil, Cairo and Casablanca, and an affiliate office in Algeria. A network team of close to 750 talented employees is committed to enhancing their clients' competitive advantage through an integrated, multidisciplinary communications approach that converts brand buyers into brand believers.

Leo Burnett MEA is a part of Publicis Communications, a wholly owned subsidiary of Publicis Groupe.

© Press Release 2016

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