Kuwait: As part of its leading social responsibility program, Kuwait International Bank (KIB) recently participated in an event titled ‘Stronger Heart’, organized by the Kuwait Cardiac Society in cooperation with the Sabah Al-Ahmad Cardiac Centre and held at The Avenues Mall. Held on the occasion of World Heart Day, the event focused on the health of women’s hearts and aimed at spreading awareness amongst women about the causes of heart diseases and methods of prevention.
The event was held in the presence of cardiologists who provided medical advice to attendees and introduced them to the necessary steps to take in order to maintain a healthy heart and arteries for a healthier lifestyle. Additionally, the event also featured a number of sports activities and preliminary medical tests that included measuring blood pressure, body mass index and more.
On his part, Senior Manager of the Corporate Communications Unit at KIB, Nawaf Najia, said: “We remain committed to participating in a diverse number of activities and initiatives that aim at spreading awareness and positively impacting the local community. In particular, we focus on health-related activities, as they promote the importance of regular health checkups as well as controlling diseases among people. ‘Stronger Heart’ sheds light on the importance of educating women and the community about the causes of heart diseases and preventing them through early detection.”
Najia also noted that KIB believes in the key role women play, as they represent half of the community. Without them, the community cannot move forward. Accordingly, the Bank has called for every woman to take care of her health by means of a healthy diet and regular exercise; thereby enjoying a healthier life and a healthier future.
This year, World Heart Day focused on caring for the health of women's hearts, clarifying the common misconception that heart disease affects men more than women. Not only is this not true, but everyone is just as vulnerable to heart disease if the proper precautions are not taken. It is also worth noting that medical studies have confirmed the necessity of heart examinations for women, as 50% of cases can be avoided through early detection.
Kuwait International Bank (KIB) is a bank that operates according to the Islamic Shari’ah, based in the State of Kuwait. Incorporated in 1973, and originally known as Kuwait Real Estate Bank, KIB made the transition to its current Islamic operating model in 2007.
KIB is a full service Bank operating through a network of branches spread across the State of Kuwait, and offering a broad range of banking products, services and solutions in accordance with the principles of the Islamic Shari’ah. The Bank’s mission and vision also encompasses a leading social responsibility program that aims at supporting every member of Kuwait’s society by spearheading a multitude of initiatives and activities.
In 2015, KIB embarked on a comprehensive strategic plan, aimed at improving the Bank’s performance indicators, as well as enhancing the quality of its products and services. The strategy focuses on propelling the Bank to the forefront of the Kuwaiti banking sector and setting it on a solid path to becoming the “Islamic Bank of Choice” in the market.
Today, KIB is in the midst of its new strategic transformation: a comprehensive and long-term program which is aimed at transforming the way KIB engages with customers across every touch point and communication channel. This new strategy focuses on offering a next-level customer experience that delivers much more than just “banking” in the traditional sense - but rather establishes KIB as a partner in every aspect of its customers’ lives; a true “Bank for Life”.
© Press Release 2019