Campaign Speaks to Dubai Property-seekers and Residents in the Language of the City
November 18, 2015--Dubai, U.A.E.
Just Property.com, the U.A.E.'s most comprehensive online property marketplace with over 96,000 properties for rent and sale, today announced the launch of a hyper-local multi-channel marketing campaign, designed to promote the portal as the ultimate destination for property seekers, sellers and investors in Dubai.
Billed as the largest marketing exercise of its kind undertaken by any UAE property portal or online marketplace, the new campaign--unified by the tagline of "Find Yours"-- features an array of digital, outdoor, film and radio elements which will be unveiled in the coming weeks. "The 'Find Yours' campaign introduces the new JustProperty.com experience; one that provides buyers and renters of homes with the most comprehensive selection of properties in the Dubai market, together with the important tools and accurate information they need to navigate the Dubai property scene," commented Nadim Alameddine, Managing Director of JRD Group, the parent company at the helm of JustProperty.com.
The "Find Yours" campaign kicked off earlier this month with a new radio advertisement and an outdoor campaign that emerged in waves around the city, painting hundreds of locations across Old and New Dubai in turquoise, the centerpiece of JustProperty.com's new color scheme. The campaign represents the biggest and boldest marketing initiative in JustProperty.com's history and unfolds against the backdrop of a real estate marketplace that has seen a decline in property prices and increasing uncertainty about market stability.
"The time is right for JustProperty.com to invest in marketing to expand our reach with renters, home buyers and investors," explained Alameddine. "Our product was launched in Dubai and has evolved, much like this city. This campaign captures the tremendous breadth and depth of our property portal, by highlighting the properties waiting to be discovered in some of the city's popular locations. It also extends our overarching message that JustProperty.com believes in the abundant possibilites for finding the perfect home in Dubai. After all, Dubai is one of the most promising, dynamic and rewarding property markets in the world."
The campaign will also feature the company's first brand video, depicting how JustProperty.com seamlessly brings ease and simplicity to the house-hunting process, together with a growing move towards storytelling and experiential online content that celebrate the meaning of home for a diverse cross-section of Dubai residents.
Recently having undergone a creative rebrand, the portal is in the midst of implementing a series of significant strides to maximize its position as the leading property portal for reliable listings in the UAE. "In the coming weeks, not only will we unveil new elements in our marketing mix, but also introduce some of the most innovative property search tools in the market," shared Alameddine.
JustProperty.com is passionate about transforming the property search experience through pioneering technology. One of the U.A.E.'s leading property portals, with sister portals in Qatar and Saudi Arabia, JustProperty.com offers an advanced, authenticated and universally accessible search experience, spanning both commercial and residential properties for sale and rent across the country. Founded in 2010 by Alex Nicholas and Siddharth Singh, JustProperty.com is a member of JRD Group, a Middle East technology enterprise at the heart of innovation in the region's real estate industry, together with sister portals JustProperty.qa (Qatar) and JustRentals.com (UAE) and its proprietary market-leading cloud-based industry software PropSpace.
About JRD Group
JRD Group was founded in 2008 by Alex Nicholas and Siddharth Singh as a technology enterprise dedicated to passionately innovating the web. Based in Dubai, the company's mission is to redefine the property search experience through pioneering technology, making it universally accessible and delivering value to end-users, investors, agencies and brokerages in the commercial and residential real estate market. Current platforms include UAE-based portals, JustRentals.com and JustProperty.com; Qatar property portal JustProperty.qa and proprietary real estate software, PropSpace.
For general inquiries about JustProperty.com or JRD Group, please contact:
JRD Group Global Customer Center: +9714 420 1044
For press/media enquiries, please contact:
Head of PR and Communications
Tel: +971 4 420 1044
© Press Release 2015