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UAE: Infinity des Lumières, the region’s largest immersive digital art centre, welcomed today renowned experts in art, design and artistic craftsmanship in a networking event hosted in partnership with The French Savoir-Faire Institute (INMA) and the National Association of Living Heritage Companies (ANEPV). The event united various stakeholders in a common vision of promoting connection through innovation in art and heritage, with a focus on the potential of the savoir-faire industry in the GCC region.
The French Savoir-Faire Institute (INMA) is a public-interest association promoting French savoir-faire, locally and internationally, supporting businesses certified as Living Heritage Companies and managing The Living Heritage Company (EPV) label. This prestigious and powerful government certificate was set up in 2005, to promote French businesses that embody the essence of French savoir-faire.
The Chair of INMA, Luc Lesénécal, said: “In lending its full support to living heritage and artistic crafts companies, INMA fuels powerful economic growth with backing from initiatives such as the Export Recovery Plan led by Business France.”
The 1371 companies that have the EPV label are brought together by the National Association of Living Heritage Companies (ANEPV), which contributes to their growth and visibility, throughout France and abroad. They are divided into Tableware, Culture & Communication, Gastronomy, Architecture & Built Heritage, Fashion & Beauty, Furniture & Decoration, Leisure & Transport, Industrial, Medical and Mechanical Equipment.
Chair of ANEPV, Tristan de Witte, explained: “The savoir-faire sector is a large contributor to the French economy and to the country’s international reputation, as 80 percent of the EPV-certified companies export their products, generating a total combined revenue of over €8 billion.”
Speaking of the cultural potential of combining French savoir-faire with innovation in art and heritage, Wael Soueid, Executive Director of Infinity des Lumières, stated: “With the stunning immersive digital art exhibitions, Infinity des Lumières brings the future of art to Dubai, uniting people of all ages, cultures, interests and nationalities through shared multi-sensory experiences”. As a synthesis of innovation and connection, a pioneering cultural platform, Infinity des Lumières mirrors Dubai’s energy and strategic vision.
“In hosting this event, Infinity des Lumières seeks to contribute to the UAE’s creative economy, expanding collaboration and partnership opportunities with regional stakeholders that share our vision of innovation in art and heritage,” concluded Soueid.
About Infinity des Lumières
Infinity des Lumières is the biggest and most impressive digital art centre in the Middle East, presenting stunning immersive exhibitions that fuse great art with music and innovative technology to bring the future of art to Dubai, as a mesmerizing, memorable, multi-sensory experience.
With 130 projectors and 58 speakers, in an impressive, 2,700 m2 venue within The Dubai Mall, it brings to life iconic and contemporary art through 3,000 HD digital moving images.
Its digital facade is the largest within The Dubai Mall - a magnificent art projection with a total display area of 200 m2. Its exclusive boutique features a curated selection of prestigious art-inspired design and unique cultural brands.
As the regional epicentre of pioneering cultural expression, Infinity des Lumières provides infinite possibilities to be at the centre of art, fully immersed and connected to it.
Media contact:
Red Havas
Sarah Skaf
sarah.skaf@redhavasme.com
© Press Release 2021
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