10 November 2015Partnership aims to strengthen motorsports in the UAE through high quality products and service
Dubai, UAE - Emirates National Oil Company (ENOC) has announced a new initiative with Dubai Autodrome, the city's multi-purpose motor sport facility, to provide premium fuels and lubricants for the entire roster of race and track vehicles. This collaboration aims to strengthen motorsports in Dubai and further underline the Emirate's status as a hub for world-class sporting events.
Offering a world class range of premium fuels and lubricants that support the requirements of Original Equipment Manufacturers, ENOC products will power the motorsports vehicles and meet the requirements of track day events that are hosted at the facility.
As part of the agreement, ENOC will provide high grade "Super" 98 RON Petrol which is produced to the highest quality standards at ENOC's Jebel Ali refinery at 120,000 barrels per day. The "Super" 98 RON is formulated to withstand higher levels of compression ratio before ignition, making it ideally suited for high performance vehicles at the Autodrome which typically require higher compression ratios.
In addition, EPPCO Lubricants will offer the Protec Flex Energy SN 5W-30 which is designed to meet the long drain recommended for all American, Japanese, Korean and European petrol cars.
Zaid Alqufaidi, Managing Director of ENOC Marketing, said: "Our partnership with Dubai Autodrome is a significant milestone that marks our expansion efforts in the local market. This collaboration will not only enable us to engage with the large community of motorsports enthusiasts, but will also allow us to contribute to the efficiency of Dubai Autodrome's operations. By providing world-class fuels and lubricants, we hope to support the diverse events being held at the premium venue, and contribute to strengthening Dubai's positioning as a regional motorsports destination."
The partnership will also offer branding opportunities for ENOC, which will increase engagement and visibility among a niche segment, thus strengthening awareness to local and international audiences.
"Dubai Autodrome is the regional Arena for the Hankook 24 Hour Dubai race and also acts as an important testing ground for state of-the-art motoring technologies, where car majors from all over the world converge to test and prove their new concepts under the challenging and environmental conditions in the UAE. This synergy will serve as an important platform to prove the value with which we serve all our customers in the UAE," said Nader Al Fardan, Director of ENOC Industrial Products Marketing.
The largest producer of finished lubricants in the region, ENOC Lubricants is certified to ISO 9001, ISO 14001 and ISO 18001 to quality, environment and occupational health & safety. Today, with a strong presence in 60 countries in the Middle East, Africa, South East Asia, the Indian Subcontinent and CIS countries, ENOC Lubricants has developed its own quality range of branded automotive and industrial lubricants, greases, and specialties.
"This opportunity demonstrates the diversity of ENOC's product offering in the fuels and lubricants segment. Products such as the Protec Flex Energy SN 5W-30 are formulated according to the latest API SN specifications and ILSAC GF-5 category. The timely availability of fuels and lubricants that suit all vehicles will support Dubai Autodrome in its diverse motorsports activities that are held year-round," added Rashid Al Ameeri, General Manager, EPPCO Lubricants.
Conforming to international specifications, the products have wide-spread applications across the automotive, industrial, marine and other specialized industries. The ENOC Lubricants & Grease Manufacturing Plant facility is certified to ISO 9000:2008 and ISO 14001:2004. An ISO 17025:2005 certified laboratory drives quality control and after-sales programmes that require analytical studies.
The 5.39km Dubai Autodrome circuit is one of the most modern in the world; with a combination of high-speed straights and technical corners. The circuit, which contains six different configurations, is designed to allow three racing circuits to operate simultaneously, safely and independently from each other providing users with unparalleled options.
Emirates National Oil Company Group (ENOC) is a leading integrated global oil and gas player operating across the energy sector value chain. A wholly owned company of the Government of Dubai, ENOC Group offers a diverse portfolio of assets operating across five business segments: Supply, Trading and Processing, Terminals, Marketing, Retail and Exploration and Production. Servicing thousands of customers across 60 markets, the Group employs a workforce of over 6,000 employees across 31 subsidiaries and is deploying its world-class customer service, latest innovations and technologies and best practices towards the UAE's social and economic development. For further information, please visit: www.enoc.com
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© Press Release 2015