Daimler chooses Al Mulla Group as new Mercedes-Benz distributor in Kuwait

Al Mulla Group was selected after undergoing Mercedes Benz's standardized worldwide distributor selection process.

Daimler chooses Al Mulla Group as new Mercedes-Benz distributor in Kuwait

Daimler AG, the owner of the Mercedes-Benz brand, has announced Al Mulla Group as its future distributor in Kuwait, operating under the name ‘Al Mulla Automobiles Company for Buying and Selling Cars SPC’. The distributorship will comprise passenger cars, vans, trucks, and buses.

As one of the leading diversified and privately held business groups based in Kuwait, Al Mulla Group was selected after undergoing Mercedes Benz’s standardized worldwide distributor selection process. The appointment will take effect on January 01, 2019.

Commenting on the appointment, Ms Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales, said, “Daimler is looking forward to the new distributorship of Al Mulla. We will continue to put our customers first and offer the best customer experience.”

Mr Talal Anwar Al Mulla, CEO and Board Member at Al Mulla Group, stated, “With this distributorship we have created the basis for a successful future of Mercedes-Benz in Kuwait. We are confident that this distributorship will be successful due to the strong customer demand for the Mercedes-Benz brand in the region.”

Contracts between the two companies were signed at a ceremony that took place at Daimler AG’s headquarters in Stuttgart, Germany. Representatives from Mercedes-Benz included: Ms Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales; Mr Matthias Lührs, Head of Region Overseas Mercedes-Benz Cars; Mr Andreas von Wallfeld, Head of Marketing, Sales and Services Mercedes-Benz Trucks. Representatives from Al Mulla Group included Mr Talal Anwar Al Mulla, CEO and Board Member at Al Mulla Group, as well Mr Imad Flayhan, Managing Director- Automotive at Al Mulla Group.

To learn more about this distributorship, please visit http://www.almullagroup.noclick_com/ 


About Al Mulla Group:

Al Mulla Group is a leading diversified privately held business group based in Kuwait. With over 15,000 employees, over 40 different group companies and subsidiaries and affiliations with over 200 international brands, the company today has operations in 8 different countries (Kuwait, UAE, Bahrain, Oman, Iraq, Egypt, India, and Qatar). The Group has further plans under way for expansion in other areas in the Middle East and Europe.

For more information about Mercedes-Benz, please contact:

Lara Mneimneh, +971 (0)4 806 5087, lara.mneimneh@daimler.com 

Further information from Daimler is available at:
www.media.daimler.com  and www.daimler.com  

This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-looking statements. These statements are subject to many risks and uncertainties, including an adverse development of global economic conditions, in particular a decline of demand in our most important markets; a deterioration of our refinancing possibilities on the credit and financial markets; events of force majeure including natural disasters, acts of terrorism, political unrest, armed conflicts, industrial accidents and their effects on our sales, purchasing, production or financial services activities; changes in currency exchange rates and tariff regulations; a shift in consumer preferences towards smaller, lower-margin vehicles; a possible lack of acceptance of our products or services which limits our ability to achieve prices and adequately utilize our production capacities; price increases for fuel or raw materials; disruption of production due to shortages of materials, labor strikes or supplier insolvencies; a decline in resale prices of used vehicles; the effective implementation of cost-reduction and efficiency-optimization measures; the business outlook for companies in which we hold a significant equity interest; the successful implementation of strategic cooperations and joint ventures; changes in laws, regulations and government policies, particularly those relating to vehicle emissions, fuel economy and safety; the resolution of pending government investigations or of investigations requested by governments and the conclusion of pending or threatened future legal proceedings; and other risks and uncertainties, some of which we describe under the heading “Risk and Opportunity Report” in the current Annual Report.
If any of these risks and uncertainties materializes or if the assumptions underlying any of our forward-looking statements prove to be incorrect, the actual results may be materially different from those we express or imply by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.

Daimler at a Glance
Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks,
Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services. The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, it is a motivation and commitment of Daimler to shape safely and sustainably the future of mobility: The Group’s focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. Daimler consequently invests in the development of efficient drive trains with the long-term goal of locally emission-free driving: from high-tech combustion engines about hybrid vehicles to electric drive trains powered by battery or fuel cell. Furthermore, the company follows a consistent path towards intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world’s most valuable premium automotive brand, Mercedes-Benz (Source: Interbrand-Study „The Anatomy of Growth“, 10/5/2016), as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz Financial Services, Daimler Truck Financial, moovel, car2go and mytaxi. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2017, the Group sold around 3.3 million vehicles and employed a workforce of more than 289,300 people. With application of IFRS 15 and IFRS 9 in financial year 2017, Group revenue would have amounted to €164.2 billion and Group EBIT would have amounted to €14.3 billion. Before application of IFRS 15 and 9, Group revenue in 2017 amounted to €164.3 billion and Group EBIT amounted to €14.7 billion, as previously reported.

© Press Release 2018

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