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The new boutique of 87 sqm reflects the retail design concept of the brand; a warm ambiance is created through the light-toned white oak wood and luxurious leathers assuring a comfortable modern charm.
“We are happy to expand our presence in Qatar along with our long-term partner Alfardan Jewellery. The new boutique combines the warmth and comfort of an elegant yet welcoming atmosphere, a place where every customer can feel at home” said Caroline Scheufele, Chopard Co-President and Artistic Director.
Speaking on this occasion, Ali Alfardan, Vice-Chairman of Alfardan Group and President of Alfardan Jewellery said, “We are proud of this latest opening at the Doha Festival City, offering Chopard and Alfardan Jewellery clientele a unique shopping experience.”
The new boutique, located in the first-floor welcomes visitors to view the Maison’s unique creations including watches, jewellery and accessories.
The Chopard Group is currently represented in 110 countries through 994 points of sale and 152 dedicated boutiques, located in the world’s major capitals and in the finest shopping centres.
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About the Maison Chopard
Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier, the Swiss Jura. Since 1963, the Maison Chopard is owned by the Scheufele family and its headquarters are located in Geneva. Internationally renowned for its watch and jewellery creations, the Group today employs over 2000 people worldwide. It is independent and vertically very integrated, controlling the entire process from design to distribution. Over 30 different crafts are practised in three manufacturing sites with a strong emphasis on in-house training. The Maison Chopard has built its reputation on iconic collections such as “Happy Diamonds”, “Happy Sport” and “Mille Miglia”. The Maison Chopard is also highly recognized for its High Jewellery creations, fine watchmaking and manufacture expertise, expressed in the L.U.C collection. Chopard is a faithful partner of the Cannes International Film Festival and legendary classic car events, such as the famous Mille Miglia in Italy.
According to two of its fundamental values, respect and social responsibility, the Maison Chopard is strongly committed to various philanthropic organizations. In 2013, Chopard launched “The Journey to Sustainable Luxury”; a multi-year programme deepening its commitment to sustainable luxury, by sourcing from suppliers that are demonstrably committed to responsible, ethical, social and environmental practices. Since July 2018, Chopard uses 100% ethical gold in its jewellery and watch creations.
About Alfardan Jewellery
Alfardan Jewellery has blossomed into one of the Gulf region’s most renowned pearl and jewelry houses since its establishment in 1954. By the mid-1970s, the Alfardan International Jewellery and watches showrooms were the first of their kind in the Middle East, bringing together the world’s finest jewelry and timepieces in Qatar under the direction of Hussain Alfardan. Today, several brands provide pieces exclusively under the Alfardan name to meet the region’s demand for luxury jewelry pieces.
© Press Release 2021
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