Bridgestone and Aamal Trading and Distribution spread the message of safer motoring across Woqod stations

The "#Checked by Bridgestone " campaign has educated and incentivized motorists to make tyre maintenance a priority

  
Bridgestone and Aamal Trading and Distribution spread the message of safer motoring across Woqod stations

Doha, Qatar: Aamal Trading and Distribution (‘ATD’), a subsidiary of Aamal Company Q.P.S.C. (one of the region’s fastest growing diversified companies) and the exclusive distributor of Bridgestone tyres in Qatar since 1971, has been running a successful “#Checked by Bridgestone” awareness campaign in collaboration with Woqod, a leading petroleum products distribution and related services company in Qatar.

To promote road safety, Bridgestone’s Tyre Safety Campaign, #CheckedbyBridgestone, invited motorists to take advantage of a free tyre check whenever they had their car washed at selected Woqod petrol stations throughout Qatar. The tyre check-up included a check on pressure, tread depth and wear, as well as an electronic diagnosis and a battery check.

After the free tyre check, customers received exciting Bridgestone gifts when they posted a picture on their Instagram or Facebook account using the hashtag #CheckedbyBridgestone.

The #CheckedbyBridgestone campaign is in line with Bridgestone’s mission of “Serving Society with Superior Quality” to help improve mobility and safe transportation across Qatar for individual motorists and society at large.

Commenting on the campaign, Mr. Syed Rashid Hassan, General Manager of Aamal Trading and Distribution, said: “It’s been our pleasure to have run this campaign as promoting safety is such an integral part of our core values. We are committed to guaranteeing our customers’ safety on the roads and to providing them with tyres that meet the highest quality standards, alongside superior grip and braking response in all conditions. Our long partnership with Bridgestone has given us the ability to provide our customers with the tyres that they deserve, therefore gaining the trust of the Qatari market. I would like to thank Woqod for providing us with the venues for our promotion which were a big part of our campaign’s success”.

Ms. Berna Akinci, General Manager, Marketing at Bridgestone MEA, commented: “Our hectic day-to-day lives mean that tyre maintenance can become an afterthought, despite its importance. Our latest campaign provides a timely reminder and a welcome incentive to put maintenance at the top of people’s minds, especially at this time of year when rising temperatures put added strain on vehicles.”

-Ends-

About Aamal Company Q.P.S.C.

Aamal is one of the GCC’s fastest growing diversified conglomerates and has been listed on the Qatar Stock Exchange since December 2007. As at 10 July 2018 the Company had a market capitalization of QAR 6 bn (US$ 1.6 bn).

Focused on self-financed and profitable growth, Aamal’ s operations are widely diversified and comprise 26 active business units with market leading positions in the key industrial, retail, property, managed services, and medical equipment and pharmaceutical sectors, thereby offering investors a high quality and balanced exposure to Qatar’s wider economic growth and development.

For further information on Aamal Company, please refer to the corporate website: http://www.aamal.com.qa

Aamal Trading and Distribution:

Aamal Trading and Distribution is one of the leading trading and distribution companies in Qatar with a diverse range of activities including automotive, refrigeration and home appliances. Aamal Trading and Distribution has been the nonexclusive distributor in Qatar for TOTAL lubricants.

For further information on Aamal Trading and Distribution, please refer to the corporate website: http://www.aamal.com.qa

About Bridgestone Middle East & Africa FZE:

Bridgestone Middle East & Africa FZE (BSMEA) is the headquarters for Bridgestone in the Middle East and Africa region. It was set up with the objectives of speeding up decision-making and action and of optimising regional strategy by identifying market trends close to the region’s customer and market. Bridgestone Middle East & Africa FZE believes in earning the trust and confidence of customers by conducting events to promote and encourage environmental awareness as well as road safety. www.bridgestone-mea.com

Aamal Company                                                   +974 44223888

Arwa Goussous

Corporate Communications Manager

(mobile # +974 5513 9539)

arwa.goussous@aamal.com.qa

Laura Ackel

Communications and Marketing Officer

(mobile # +974 6671 6576)

laura.ackel@aamal.com.qa  

© Press Release 2018

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