“Innovation is paramount for Borouge's success in past, now and in the future. This award shows we are on the right track, and with the projected growth of Borouge we are committed to further investing into our successful innovation capabilities."
The Award has recognised Borouge’s structured innovation processes and portfolio management that has not only encouraged various departments of the Company to contribute heavily to the existing projects, but also inspired Borouge’s people to propose new creative projects. “The efforts put in evaluating every idea proposed from any one across Borouge have earned greater respect and trust, helping the value and quality of the innovation portfolio to grow year by year.”
Dr Thorsten Loehl, Vice President Innovation Centre at Borouge, assured that Borouge’s strong cross-functional innovation process that is fully embedded in everyday's business allows efficient selection and execution of the right projects. “With such a creative and integrated innovation portfolio management that Borouge has accomplished, more than 17% of our annual sales are generated by new products which were introduced into the market in the past five years.”
Dr Loehl said that Borouge’s innovative approach in handling and managing projects enabled the Company to deliver more than 25 new products in four years, contributing in enhancing sales margins and elevating Borouge’s brand reputation as an innovator in its key markets.
He said that Borouge’s innovation portfolio aims to create value and provide differentiated solutions at scale that contribute to improving customers’ cost effectiveness, enhancing production costs, ensuring consistent quality of solutions and increasing profitability. Its portfolio also helps ensure that Borouge delivers the right innovative solutions to keep itself ahead of the market in the focused applications with much focus on contribution to sustainability.
As Hamdan bin Mohammed Award for Innovation in Project Management encourages more companies to implement such approaches, Borouge’s innovation portfolio management can be easily transferred to other manufacturing companies worldwide.
In November 2016, Borouge has also won the highly-acclaimed Gold category of the Sheikh Khalifa Excellence Award (SKEA) in recognition of its outstanding performance and commitment to excellence throughout its operations.
For further information, please contact:
Rehab Omar Ateeq, Regional Communications Manager MEAE, Borouge
Tel. +971 2 7088666, Rehab.Ateeq@borouge.com
Borouge is a leading petrochemical company that provides innovative, value creating plastics solutions. A joint venture between the Abu Dhabi National Oil Company (ADNOC), one of the world’s major oil and gas companies, and Austria based Borealis, a leading provider of chemical and innovative plastics solutions; Borouge is a groundbreaking international partnership at the forefront of the next generation of plastics innovation.
With its base in the United Arab Emirates and Marketing & Sales head office in Singapore, Borouge employs more than 3,000 people representing over 40 nationalities and serves customers in 50 countries across the Middle East, Asia and Africa.
Building on the unique Borstar® and Borlink™ technologies and over 50 years of experience in polyolefins, Borouge provides innovative, sustainable and value creating plastics solutions for packaging, infrastructure, energy, mobility, agriculture and healthcare applications that address global challenges such as climate change, food protection, access to fresh water, energy conservation, healthcare and waste management.
In 2010 Borouge tripled the annual production capacity of its plant in Abu Dhabi to 2 million tonnes, and in 2014 Borouge successfully commissioned its Borouge 3 expansion plant, increasing the Company’s annual capacity to 4.5 million tonnes of polyethylene and polypropylene and making Borouge’s site in Ruwais, UAE, the world’s largest integrated polyolefins complex.
Borouge has expanded its commercial and logistics network in the Middle East and Asia, established a world-class Innovation Centre in Abu Dhabi and expanded its Application Centre in Shanghai. Focused on its mission, ‘value creation through people and innovation’, Borouge ensures that its customers are provided with differentiated products with improved reliability of supply throughout the value chain.
Borouge is committed to the principles of sustainability and is a signatory of the chemical industry’s Responsible Care® Global Charter. Together with Borealis, Borouge is proactively addressing the world’s water and sanitation challenges through the Water for the World™ and Waste Free Environment initiatives.
Learn more about
Borouge at www.borouge.com
Borealis at www.borealisgroup.com
Water for the World at www.waterfortheworld.net
© Press Release 2017