Banking on Customer Experience: Citi Continues to Invest in Bahrain

Citi launches The Next Generation Mobile App and Two New Credit Cards

  
Banking on Customer Experience: Citi Continues to Invest in Bahrain
  • 58% of Bank’s Customer Base are on Digital Platforms
  • 55% Increase in Mobile Banking Usage
  • 40% increase in new cards acquisition
  • 9% increase in total card spend

Manama, Bahrain – Citi announced today the launch of its next generation Citi Mobile® App for Citi’s credit card customers and two new credit cards Citi® Premier and Citi® Rewards in the Kingdom of Bahrain to enhance the banking experience of their customers in Bahrain.

Usman Ahmed, Head of Citi for Bahrain, Kuwait and Qatar said: “Bahrain is a key market for Citi and we continue to invest in our consumer and institutional banking services to offer the best to our customers. The launch of our new credit cards and mobile banking channel further enhance our value proposition for clients through exciting new features, privileges and rewards.’’

The new Citi Mobile® App 

The new Citi Mobile® App will significantly change the way credit card customers manage their finances as Citi introduces a new and comprehensive set of mobile app features and experiences. The new Citi Mobile® App experience promises a new look and feel, more intuitive navigation and smart functionalities.

According to data compiled by Citi, more than 58% of Citi Bahrain’s customers are already enrolled in digital channels, with most subscribed to electronic statements and advices. Mobile banking usage has also surged by 55% in the last 12 months with more customers expected to use the enhanced platform this year.

Two new cards:  Citi® Premier and Citi® Rewards 

This is the first category of Citi credit cards offered under the Mastercard platform in Bahrain.

The new card products offer a wide range of benefits to meet customers’ travel and lifestyle needs and provide the freedom to redeem points through an enhanced loyalty program — Citi ThankYou® Rewards to which customers are automatically enrolled.

According to data compiled by Citi, the bank has also seen its cards portfolio spend increase by 9% year on year recently, while new card acquisition increased by 40% in 2018.

Nader Moosa, Citi Consumer Bank Head, Bahrain said, “We want to be the best for our clients in Bahrain as they grow more digital. The Citi Mobile® App will deliver a simple experience to our card customers, giving them the peace of mind and the freedom to do more.We are also excited to introduce two new cards that truly turn everyday purchases into something bigger. The unique and simple rewards structure is a game changer in rewarding customers for day-to-day transactions.’’

Citi® Premier is one of the most flexible travel cards in the market, offering customers the ability to transfer their points to a choice of 13 airline partners including Gulf Air, Etihad and British Airways. Customers can also use their points to directly book flights or hotels from Citi’s travel portal with no blackout dates and will benefit from unlimited complimentary lounge access to over 1,000+ airport lounges worldwide as well as complimentary travel inconvenience and medical insurance. Citi Premier customers can also enjoy 24/7 access to a dedicated concierge desk for enhanced lifestyle experience from planning travel to exclusive event bookings.

Citi® Rewards is a card for shopping and lifestyle benefits where customers can redeem their points for shopping vouchers across various brands such as Marks & Spencer and Sharaf DG, or for merchandise from fashion to electronics via Citi’s ThankYou® points online platform. Customers can also benefit from Citi World Privileges portal providing discounts for dining and entertainment both locally and internationally across 95 countries. 

-Ends- 

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

Citibank, N.A., Bahrain Branch is licensed by the Central Bank of Bahrian as a Conventional Retail and Wholesale bank.

Additional information may be found at www.citigroup.com  | Twitter: @Citi | YouTube: www.youtube.com/citi  | Blog: http://new.citi.com  | Facebook: www.facebook.com/citi  | LinkedIn: www.linkedin.com/company/citi 

Media Contacts:

Nadera Abuali                          

+973 17-588505                                   

nadera.abuali@citi.com  

Additional fact sheet for press

CITI MOBILE APP® provides: 

  • A comprehensive suite of features to help customers track rewards points, manage outstanding balances, available limits and transaction details. Customers can quickly activate new or replacement cards.
  • Easy view of card statements and ability to download a copy
  • Security features including biometric authentication (Face ID, Touch ID, and Android Fingerprint) and for customers with only cards, they can pair the user ID to the mobile device.
  • A seamless and intuitive navigation experience.  With just a few taps, eligible cardholders can get cash from their credit cards, which can be repaid in monthly instalments with various tenors for option 

CITI PREMIER

  • One of the most flexible travel cards in the market that provides a choice of 13 airline transfer partners including Gulf Air, Etihad and British Airways.
  • Customers can also use their points to directly book flights or hotels from Citi’s travel portal. Additional added features of Citi Premier card include:
  • Complimentary lounge access to over 1000+ airport lounges for basic and supplementary card members plus one guest each
  • 24/7 access to a dedicated concierge desk for enhanced lifestyle experience from planning travel, to exclusive event tickets etc.
  • Complimentary Travel inconvenience and medical insurance
  • Citi World Privileges, providing discounts and offers locally and internationally across 95 countries.

CITI REWARDS

  • A card for shopping and lifestyle with rewards and benefits for day to day activities, where customers can convert their points to shopping vouchers such as Sharaf DG, Joyalukkas and Marks & Spencer etc. 
  • Or redeem their points for merchandise from fashion to electronics,
  • Add features to this card include:
  • Complimentary lounge access to over 1000+ airport lounges for basic and supplementary card members
  • Complimentary Travel Inconvenience and medical insurance
  • Citi World Privileges, providing discounts and offers locally and internationally across 95 countries.
  • To learn more about Citi Premier and Citi Rewards, visit the Citibank website, or visit a Citibank branch.
© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.


More From Press Releases