|19 May, 2019

Strategy& appoints Senior Executive Advisor for Consumer Markets

Prior to joining Strategy&, Mr. Darouni was the Regional President at Mars Inc. for the Middle East, Turkey and Africa

Sami Darouni

Sami Darouni

Dubai: Strategy&, part of the PwC network, is happy to announce that Sami Darouni has recently joined their Consumer Markets practice in the Middle East region.

Prior to joining Strategy&, Mr. Darouni was the Regional President at Mars Inc. for the Middle East, Turkey and Africa region and sat on the Executive Board of Mars Inc.’s chocolate division. He was also the Brand Strategic Leader for Galaxy® chocolate globally and has held senior positions in leading multinational corporations such as Kraft Foods and Pepsico.

During his 28 years of experience in the consumer industry, Mr. Darouni focused on strategic planning, general management, business turnarounds, market entries, marketing and brand building. In addition, he has been advising international Private Equity firms on potential M&A opportunities. He holds an MBA from INSEAD and a Masters in Engineering from Columbia University in New York.

Welcoming Mr. Darouni into the team, George Sarraf, Partner and Managing Director of Strategy& Middle East said: “We are delighted to have Sami part of the Strategy& family. His experience in multinational consumer-oriented corporations will bring a unique perspective to our clients’ challenges and having him on board reaffirms our continuous drive towards recruiting outstanding professionals”.

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About Strategy&
Strategy& is a global strategy consulting business uniquely positioned to help deliver your best future: one that is built on differentiation from the inside out and tailored exactly to you. As part of PwC, every day we’re building the winning systems that are at the heart of growth. We combine our powerful foresight with this tangible know-how, technology, and scale to help you create a better, more transformative strategy from day one.

As the only at-scale strategy business that’s part of a global professional services network, we embed our strategy capabilities with frontline teams across PwC to show you where you need to go, the choices you’ll need to make to get there, and how to get it right.

The result is an authentic strategy process powerful enough to capture possibility, while pragmatic enough to ensure effective delivery. It’s the strategy that gets an organization through the changes of today and drives results that redefine tomorrow. It’s the strategy that turns vision into reality. It’s strategy, made real.

© Press Release 2019

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