|10 December, 2018

Role of hydrogen as a clean alternative energy in the automotive industry explained at Al-Futtaim Toyota

Al-Futtaim Toyota showcased zero-emission fuel cell electric vehicles technology to a new crowd of technology influencers

Mirai at the H2 Station UAE

Mirai at the H2 Station UAE

  • Al-Futtaim Toyota continues to work with the UAE Government on establishing a network of hydrogen stations
  • Globally, Toyota to sell 5 million electrified vehicles including more than 1 million zero-emission vehicles (BEVs, FCEVs) globally by 2030

Dubai: A crowd of technology writers and influencers were treated to a tech presentation on Fuel Cell Electric Vehicles (FCEV) by Al-Futtaim Toyota, leader in sustainable mobility in the UAE since 2008, to explain all the environmental advantages of the zero-emission technology.

The presentation was followed by test driving the FCEV Toyota Mirai and a field trip to the first Hydrogen station at Al Badia, Dubai Festival City, where guests experienced the 3-minute Hydrogen tank filling.

This came on the heel of a business trip to Japan, where a number of Government officials were invited to learn about the Japanese Government’s initiatives to support the creation of a low-emission hydrogen-based society, in collaboration with Toyota. This followed private local showcases of the technology to over 40 high ranking government officials over the past two years, to demonstrate the vehicle’s performance and the environment-friendly potentials of hydrogen as an alternative fuel in the UAE.


Unlike battery-powered electric vehicles, the four-door mid-size electric sedan with performance that fully competes with traditional internal combustion engines, Toyota Mirai, is not recharged by plugging it into an electricity grid but creates electricity using hydrogen, enabling the car to run up to 500km+, while emitting only water vapour.

Globally, Toyota's electrified vehicle strategy centers on a significant acceleration in the development and launch plans of various electrified powertrains such as hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and fuel cell electric vehicles (FCEVs), with the aim of selling more than 5 million electrified vehicles, including more than 1 million zero-emission vehicles (BEVs, FCEVs) by 2030.

For Fuel Cell Electric Vehicles, in addition to the Mirai introduced in 2014, Toyota Motor Corporation will expand its FCEV lineup by introducing SUVs, as well as buses and trucks and will also roll out the FCEV technology to other industries, in contribution to a low-emission hydrogen-based society.

Addressing the attending tech experts, Saud Abbasi, Managing Director of Al-Futtaim Toyota said: “Al-Futtaim Toyota pioneered sustainable motoring in 2008, through Hybrid Electric Vehicle solutions which have so far saved the environment over 7,000 tons of CO2 through the taxi fleets of Camry Hybrid Electric. As a leader in sustainable mobility in the UAE, we have a responsibility to lead the charge for greener motoring and cleaner air as a consequence. In our next chapter, and in line with the UAE Vision 2021, we believe that Mirai or any other FCEV in the future, once adopted on a large national scale, can actively help the UAE in its march towards a serious climate action thanks to the many practical benefits it presents, such as zero pollutants, zero behavioural change, long mileage and minimal hydrogen filling time of 3 to 5 minutes.”

Al-Futtaim Toyota is working on expanding the network of Hydrogen stations through active cooperation and collaboration with government authorities and partnering companies in the UAE.


About Al-Futtaim Toyota
Toyota, a Japanese automotive manufacturer founded in 1937, is the world's market leader in sales of hybrid electric vehicles.

Toyota is exclusively distributed in the UAE by the Al-Futtaim Automotive Division, part of Al-Futtaim Group, for over 6 decades, and has been leading the sustainable mobility movement since 2008.

In addition to the large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV options, Al-Futtaim Toyota introduced Camry Electric Hybrid Vehicle (HEV) in 2008 to taxi operator fleets, in an effort to actively contribute to a lower carbon footprint in the UAE.

In 2016, Prius, the world’s most popular HEV for over 20 years was launched in the country, in order to actively support UAE Vision 2021’s environmental targets.

2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society. As part of the program, the Mirai is being showcased to a number of key government stakeholders and is taking part in a number of events to give the public an understanding of what the future of zero-emissions motoring could look like.

While the Yaris Hatchback monopolises the compact range, the Sedan series offers a wide choice of vehicles such as Yaris Sedan, Corolla, Camry and Avalon. The SUV range comprises the legendary Land Cruiser, Land Cruiser Prado, FJ Cruiser, Fortuner and RAV4. As for the MPV line-up, it features Innova, Previa and the 7-seat Avanza.  The LCV range covers the Land Cruiser Pick-up, Hilux, Hiace and Coaster. Dedicated to the purists’ sports car is the front engine rear wheel drive Toyota 86. For more information and to book a test drive of the latest Toyota models please visit;  Social Media Handles: ToyotaUAE

Contacts for media:
Suzan Kazzi |
Head of Corporate Communications |
+9715 6 686 1887 | 

Hicham Younis |
PR Manager Toyota |
+97150 699 33 49 | 

Lejo Johnny |
Senior Account Manager |
+971 50 453 7023 | 

© Press Release 2018

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases