|17 December, 2018

Marafiq powers the growth of Saudi Arabia's largest industrial cities

Marafiq, a utility business in Saudi Arabia, is embarking on a journey to enhance its intelligent, digital-utility enterprise using SAP

SAP’s intelligent enterprise enables customer centricity, growth agility, holistic visibility, and differentiate innovation to digitize utility businesses in the Kingdom

JUBAIL, Kingdom of Saudi Arabia  As the Saudi Arabian utility sector undergoes digital transformation to optimize its operations, modernize its infrastructure, and reshape offerings, all aligned with Saudi Vision 2030, Saudi Arabian utilities provider, Marafiq, has embarked on enhancing its digital intelligence with SAP.

Marafiq provides power and utility infrastructure to industrial cities within Saudi Arabia, which hosts some of the world’s largest hydrocarbon conglomerates in Yanbu and Jubail. Digital transformation presents a strong growth opportunity in leveraging innovative approaches and refreshed business directions. Marafiq is part of the first power and utility businesses in Saudi Arabia to sign a digital transformation partnership with SAP. Marafiq plays a prominent role in powering the next-wave of growth for the Saudi Vision 2030 industrial ventures through the establishment of intelligent, digital power, and utility facilities.

Ahmed Al-Khars, Marafiq’s General Manager of Information Technology, highlighted that, “The Saudi Arabian utilities, including Marafiq, must focus heavily on digitalizing power generation, water production, and waste-water recycling to enable the Kingdom’s ambitious economic plans, especially for the energy-intensive industrial cities. Our digital transformation with SAP aims at preparing us for the changing future to be the provider-of-choice for the industrial sector in the Kingdom and lead spearing sustainable, reliable and cost-effective power and utility services for them.”

Khaled Alsaleh, Managing Director – SAP Saudi Arabia, believes that “Marafiq’s growth strategy and its leverage of digital transformation would further solidify its leadership in the Kingdom’s energy ecosystem.”

Mosab Saleh Al-Moaily, Manager Information Technology and Project Leader – Marafiq, emphasized: “Information Technology is no longer a business enabler alone but also a driver for digital innovations in the digital world.” He further said: “SAP’s integrated, industrial digitalization capabilities would accelerate our business performance, infuse intelligence into our operations, and advance our customer experiences.”

Abdurrahman Atiqullah, Energy Industry Digital Transformation Leader - SAP Saudi Arabia, concluded: “By converting into an intelligent, digital-utility enterprise, Marafiq would achieve enhanced customer-centricity, greater productivity and excellence, better visibility across its industrial and corporate functions, and foster valuable business innovations - which will collectively support differentiating Marafiq’s growth within the Kingdom’s evolving energy ecosystem.”

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