Visitors will enjoy significant airport enhancements, new comfortable transport options around town and the heritage sites, and information provision at two new visitor centers.
AlUla’s new quality assurance program will also ensure that visitors receive a warm and professional welcome.
Safety measures for the coronavirus pandemic have been put in place in adherence to Ministry of Health protocols, which align with the “safe travels” guidelines published by the World Travel and Tourism Council.
The measures include mandatory pre-booking of tickets, temperature checks at the airport, distancing and limitations of visitors at heritage and other sites, increased sanitation measures and mandatory mask-wearing.
Phillip Jones, RCU’s chief destination management and marketing officer, said that he was delighted that the sites were reopening in October.
“There is no doubt it’s been a challenging year for all industries but our teams have worked hard to deliver this important stage in our tourism journey, and in the next chapter of AlUla’s journey through time,” Jones said.
Activations and immersive experiences at the heritage sites, as well as adventure experiences and events, will be announced over the coming weeks and will be phased in over the winter months, with the full suite of experiences planned for the winter season expected by the first quarter of 2021.
AlUla Old Town will also be open as a visitor experience to the public for the first time from December.
“We are developing engaging, authentic, light-touch tourism experiences that hero the essence of AlUla — our heritage sites, natural assets and of course the AlUla community,” Jones said.
He added: “We have a full team onsite to get the destination ready to welcome those first visitors and we’re excited to give the local community a chance to revisit their heritage sites before the rest of the world, while we continue to build on the experiences.” “Through our team of travel industry professionals, we are setting up the foundations for a fully integrated booking and travel distribution system to make visiting AlUla an easy, value-driven and seamless experience, and to get international-ready for when visit visas are reinstated,” Jones said.
Flights are available with Saudia airlines to AlUla from Riyadh, Jeddah and Dammam.
AlUla is a 10-hour drive from Riyadh, a seven-hour drive from Jeddah, and is just over three hours from Madinah and Tabuk airports. It is a two-and-a-half-hour drive to the Red Sea, which visitors can add on to their trip.
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