Khedmah bags 'Outstanding Contribution to Digital Payments Growth' title

Pivotal role in developing the financial online payments ecosystem

MUSCAT: The Oman Investment and Finance Company, Khedmah, was recently recognised with 'Outstanding Contribution to Digital Payments Growth' award at the Oman Banking & Finance Awards 2021. The ceremony was the sixth edition of the New Age Banking Summit Oman, held at the Al Bustan Palace.

The event was hosted by Shaikh Salim bin Mustahail Al Mashani at the Majan Ballroom, Al Bustan Palace. Tahir Al Amri, Executive President of Central Bank of Oman (CBO), was the chief guest and presented the award to Said Safrar, CEO of Khedmah.

Expressing his delight on this milestone, Said Safrar said: “This would not have been possible without our employees’ sterling efforts in implementing the company’s strategy towards excellence in services and attaining leadership in the industry. This achievement serves as a motivation for us to further deliver to our clients and accomplish more milestones for a hassle-free customer experience.”

“Through our participation in such prestigious events that gathers industry leaders, we seek to exchange experience and knowledge to contribute to Oman’s digital drive and add value to our people and country alike. Furthermore, we support the national priorities and Oman Vision 2040 that focus on technology and the fourth industrial revolution, ultimately creating a digital and sustainable economy,” he further stated.

Khedmah – the ‘Digital Payments Partner’ of NABS – received this coveted award in recognition of its pivotal role in developing the financial online payments ecosystem in the Sultanate. This is through harnessing innovation and digital transformation in its services to keep abreast with the latest technological advancement in the industry, thereby providing efficient and smart solutions to its clients that save their time, effort and money.

Along with fellow industry pioneers, Safrar participated in the panel discussion and shed light on the company’s journey toward digital transformation, advanced digital payment solutions, high demand on Khedmah app from various segments of the community and OIFC’s expansion plans.

He also discussed ways of collaboration between fintech companies and banks to make Oman a cashless economy.

With features that accentuate OIFC’s top customer service standards, Khedmah mobile app resonates with the company’s digital transformation strategy through its seamless and innovative services.

Through the app, users can easily pay and check electricity, water and telecommunications bills as well as making payment to the Public Authority for Social Insurance (PASI). Additionally, top-up phone, pre-paid electricity, and entertainment recharge for top international merchants.

New Age Banking Summit Oman is powered by OER and supported by Oman Banks Association. The event was attended by industry leaders in banking, fintech, finance & investment professionals, insurance experts and business consultants. A panel discussion was conducted during which panelists deliberated on various subjects that include rapid changes in the world of financial services, digital transformation, business sustainability and financial inclusion.

Established in 1979, OIFC is one of the leading Investment and Services Company and specialises in billing, collection and debt factoring for electricity, water and telecom services in the Sultanate These services can be availed through the company 68 branches across the Sultanate, kiosks and its digital platforms.

The company’s various payment channels allow corporates, citizens and residents to easily pay and check electricity, water and telecommunications bills as well as making payment to the Public Authority for Social Insurance (PASI), top-up phone, pre-paid electricity, and many more.

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